Kit Kat's Man-Powered Promo at London Victoria
Jay Sorrels — February 19, 2009 — Marketing
References: kitkat-perfectbreak & realwire
Japan is famous for its wacky, wonderful and generally amazing vending machines that sell everything from hot meals to ice cream, flowers and beyond. For special products and times, however, human-powered vending machines have now become de rigueur. These are now being brought to the UK by Kit Kat to take the guesswork out of getting your favorite chocolate.
The machine will be operated by a trained person inside so consumers can experience the speed of a traditional vending machine while having a quick chat to brighten their day. It’s an extension of the latest Kit Kat ‘Working like a Machine’ campaign, which demonstrates how taking a break can transport people out of the mundane and monotonous nature of everyday life. Seeing the machine itself and interacting with the vendor certainly is a fun break from the usual!
The machine will be operated by a trained person inside so consumers can experience the speed of a traditional vending machine while having a quick chat to brighten their day. It’s an extension of the latest Kit Kat ‘Working like a Machine’ campaign, which demonstrates how taking a break can transport people out of the mundane and monotonous nature of everyday life. Seeing the machine itself and interacting with the vendor certainly is a fun break from the usual!
Trend Themes
1. Human-powered Vending Machines - The rise of human-powered vending machines presents an opportunity for businesses to create unique and personalized consumer experiences.
2. Interactive Vending Machines - The introduction of interactive vending machines opens up possibilities for businesses to engage customers and create memorable brand experiences.
3. Promotional Experiences - Using human-powered vending machines as a promotional tool can help businesses generate buzz and enhance customer engagement.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage human-powered vending machines to provide customers with a more interactive and personalized buying experience.
2. Marketing and Advertising - Businesses in the marketing and advertising industry can utilize human-powered vending machines as a creative and engaging promotional tool.
3. Entertainment and Events - The entertainment and events industry can incorporate human-powered vending machines to add an element of fun and novelty to their experiences.
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