The Android KitKat Collaboration Creates an Unlikely Partnership
Nicole Ballantyne-Choo — September 4, 2013 — Business
References: mashable
The Android KitKat collaboration has found a way to blend technology and food together in a clever and innovative way.
While Android is no stranger to using names of delicious candy for its various operating systems, using a branded treat is a new idea. This partnership is made up of Nestlé and Android. These powerhouses have gone further than just sharing a name. To interest customers in this new idea, KitKat bars will feature the recognizable Android mascot made up of green colored chocolate sticks. Further, the bright red package will also contain information on contest perks. For example, if you buy the tasty bars, under the label you'll find ways to win a Nexus tablet and $5 credit for Google Play.
This Android KitKat partnership definitely went beyond typical company alliances, as people will definitely enjoy winning tech products while eating a childhood favorite snack.
While Android is no stranger to using names of delicious candy for its various operating systems, using a branded treat is a new idea. This partnership is made up of Nestlé and Android. These powerhouses have gone further than just sharing a name. To interest customers in this new idea, KitKat bars will feature the recognizable Android mascot made up of green colored chocolate sticks. Further, the bright red package will also contain information on contest perks. For example, if you buy the tasty bars, under the label you'll find ways to win a Nexus tablet and $5 credit for Google Play.
This Android KitKat partnership definitely went beyond typical company alliances, as people will definitely enjoy winning tech products while eating a childhood favorite snack.
Trend Themes
1. Branded Food-tech Collaborations - There is an opportunity for companies in the tech and food industries to collaborate and create innovative products that combine technology and food in unique ways.
2. Innovative Packaging and Promotions - Companies can explore new ways to engage customers and create excitement around their products through creative packaging and promotions, such as contests and prizes.
3. Product Tie-ins and Cross-promotions - Companies can leverage the popularity of existing brands or products to create new partnerships and reach new audiences, resulting in increased brand awareness and customer interest.
Industry Implications
1. Food Industry - Food companies can explore collaborations with tech companies to create unique and innovative food products that incorporate technology, such as branded snacks with interactive elements.
2. Tech Industry - Tech companies can seek partnerships with food companies to create tech-infused food products or promotional tie-ins, offering consumers a unique and exciting experience.
3. Packaging Industry - The packaging industry can play a role in supporting innovative collaborations by designing creative packaging solutions that enhance the customer experience and communicate the unique value proposition of the product.
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