The Kit Kat Break Rescuers Save People from Potential Annoyances
Laura McQuarrie — May 8, 2014 — Lifestyle
References: kitkat & brandingmagazine
The Kit Kat Break Rescue series revolves around saving people from scenarios where their peace, quiet and the enjoyment of a chocolate bar is disrupted by some thing. In this particular 15-second ad, a woman is seated on a park bench, about to break into a Kit Kat when a "loud talker" comes and sits beside her. Activated by the breaking of the Kit Kat bar, a rescuer on a motorized vehicle comes to save the day by swapping the guy's phone for a conch shell. The confused guy is soon on his way and then the woman is free to enjoy the sweet sound of serenity.
These ads are short and silly, but their ridiculousness is fun and definitely memorable. Other scenarios include rescuing people from bosses, angry dogs and solicitors—if only these rescuers could make real life saves.
These ads are short and silly, but their ridiculousness is fun and definitely memorable. Other scenarios include rescuing people from bosses, angry dogs and solicitors—if only these rescuers could make real life saves.
Trend Themes
1. Kit Kat Break Rescue Ads - Companies can launch similar humorous and engaging ad campaigns that invoke strong emotions and resonate with consumers.
2. Rescue Marketing - Businesses can utilize a rescue-themed marketing approach to stand out and create a strong brand appeal.
3. Humorous Commercials - Brands can adopt a humorous ad strategy to connect with customers and create a lasting impression about their brand.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can use humorous and engaging marketing campaigns to promote their products and create a loyal customer base.
2. Advertising - Ad agencies can leverage rescue marketing campaigns to attract clients and create a niche in the advertising industry.
3. Entertainment - Entertainment companies can create humorous and engaging content that resonates with viewers and increases their brand appeal.
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