Top 100 Fashion Trends in July

From Loafer-Style Sneakers to Desert-Inspired Technical Apparel

— July 21, 2024 — Fashion
The July 2024 fashion round-up spotlights many innovative footwear designs — from XyberDreams' The 925 silhouette which draws inspiration from Spongebob Squarepants to JiyongKim's unique sunbleached Clarks. Vans also captures attention with its Knitted Half Cab Sneaker while Tim Hortons' collaboration with adidas delivers ultra-playful donut-inspired footwear silhouettes.

In terms of actively expanding companies, premium Brazilian footwear brand Kenner — which is known for its stylish and practical sandal silhouettes — is expanding to the US to enhance comfort and outdoor functionality with its unique Rakka footwear line-up.

Outside of footwear, the July 2024 fashion round-up calls attention to Earthletica and Modern Meadow's Bronte Jacket, a first-of-its-kind lightweight piece crafted from 100% recycled nylon and coated with a Bio-Alloy Shield. The 66°North Backpack, on the other hand, offers a sleek and practical solution for outdoor activities.
7.6
Score
Popularity
Activity
Freshness
94
Perforated Technical Joint Shoes
Perforated Technical Joint Shoes
Advisory Board Crytals and Merrell Design a Hydro Moc Shoe
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93
Artisanal Sunbleached Unique Footwear
Artisanal Sunbleached Unique Footwear
JiyongKim Works on 1-1 Special Pairs of Clarks Shoes
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92
Bold Chunky Technical Sneakers
Bold Chunky Technical Sneakers
UGG Shines a Spotlight on the UGG CA805 Sneaker Model
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91
Celebrity Beauty Brands
Celebrity Beauty Brands
Goop's Colorblur Glow Balms are Nourishing for the Skin
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90
Adaptable Modern Lifestyle Sneakers
Adaptable Modern Lifestyle Sneakers
The Air Jordan 4 RM Sneaker is Doused in Legend Light Brown
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89
Slender Taekwondo Minimal Sneakers
Slender Taekwondo Minimal Sneakers
The Adidas Taekwondo Sneaker is Made with a Slim Form
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88
Ultra-Clean Neutral Sneaker Colorways
Ultra-Clean Neutral Sneaker Colorways
Nike Brings Back its Linen Colorway on the Air Force 1
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87
Shrouded Hi-Vis Dynamic Sneakers
Shrouded Hi-Vis Dynamic Sneakers
Nicole McLaughlin Creates a HOKA Mafate Three2 Sneaker
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86
Knitted Crochet Checkerboard Sneakers
Knitted Crochet Checkerboard Sneakers
Vans Unveils a Knitted Half Cab Sneaker with a Bright Look
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85
Seltzer-Inspired Fashion Collections
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
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84
Cannabis Spa Experiences
Cannabis Spa Experiences
Muri Lelu and the Spa at Hotel Chelsea Debut the Full Bloom Facial
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83
Hair Care Retail Expansions
Hair Care Retail Expansions
Bumble and Bumble Launches Its Storefront on Amazon
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82
AI-Powered Swimwear Quizes
AI-Powered Swimwear Quizes
Carve Designs Introduces the Swim Quiz & Wair Fit Predictor Technology
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81
Limited-Edition Ocean-Themed Serums
Limited-Edition Ocean-Themed Serums
Biossance Celebrates World Oceans Month with a Limited Release
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80
Berry-Hued Mascaras
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
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79
Spikey Base Collaborative Shoes
Spikey Base Collaborative Shoes
Louis Gabriel Nouchi Creates a New PUMA Mostro Shoe
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78
Captivavting Colorful Spring Capsules
Captivavting Colorful Spring Capsules
Sézane & Momonì Join Forces to Introduce a Captivating Line
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77
Limited-Edition Cat Dad Hoodies
Limited-Edition Cat Dad Hoodies
Felix Cat Insurance Introduces a Hoodie to Celebrate Father's Day
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76
Science-Backed Technical Skate Shoes
Science-Backed Technical Skate Shoes
ASICS' Gel-Flexkee 2.0 Sneakers is Developed from Science
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75
Effortless Stealthy Clogs
Effortless Stealthy Clogs
PUMA Shines a Spotlight on its New Shibui Mule for Summer
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74
Bio-Alloy Jackets
Bio-Alloy Jackets
Earthletica & Modern Meadow Developed the Bronte Jacket
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73
Basketball Player-Approved Sneaker Designs
Basketball Player-Approved Sneaker Designs
PUMA Hoops & LaMelo Ball Will Release Two New Colorways
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72
Express Beauty Festival Activations
Express Beauty Festival Activations
Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar
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71
Exclusive Energizing Amenities Collabs
Exclusive Energizing Amenities Collabs
Grown Alchemist Joins Equinox with Exclusive Partnership
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70
Drop-Shaped Perfume Bottles
Drop-Shaped Perfume Bottles
Marilyn Monroe Inspired the Limited-Edition No. 5 L'Eau de Chanel
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69
Non-Sticky Glowing Cosmetics
Non-Sticky Glowing Cosmetics
Maybelline Sunkisser Liquid Blush and Bronzer Creates a Natural Glow
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68
Tonal Performance Hiking Shoes
Tonal Performance Hiking Shoes
The Salomon XA PRO 3D LA YAUTE Pays Homage to Haute Savoie
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67
Metallic Joint-Crafted Sneakers
Metallic Joint-Crafted Sneakers
Ronnie Fieg ASICS Bring Life Back to the GEL-Kayano 12
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66
Stealthy All-Black Technical Shoes
Stealthy All-Black Technical Shoes
Nike and Dover Street Market Deliver a Zoom Vomero 5 Sneaker
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65
Luxe Slip-On Clogs
Luxe Slip-On Clogs
Journal Standard Joins Birkenstock on a Premium Tokio Clog Design
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64
Denim Cut-Out Sneakers
Denim Cut-Out Sneakers
Nike's Chunky Air Max Koko has a Sandal Silhouette for Summer
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63
Spring-Ready Neutral Running Shoes
Spring-Ready Neutral Running Shoes
Song for the Mute and adidas Launch the SFTM-004 Shoe
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62
Retro Slim Running Shoes
Retro Slim Running Shoes
Nike's Waffle Trainer Shoes Have a Textural Outsole Unit
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61
Streetwear-Inspired Eyewear Capsules
Streetwear-Inspired Eyewear Capsules
Stüssy Unveils its New Spring/Summer 2024 Eyewear Capsule
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60
Protective Summertime Layering Tees
Protective Summertime Layering Tees
The Nike ACG Goat Rocks Tee Has Dri-FIT ADV Technology
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59
Anime-Inspired Jewelry Collections
Anime-Inspired Jewelry Collections
King Ice Collaborates on a Pokémon Jewelry Collection
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58
Dynamic Comfortable ANC Headphones
Dynamic Comfortable ANC Headphones
The Sonos Ace Headphones Boasts a Modern Aesthetic
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57
Mischievous Nail Polish Collections
Mischievous Nail Polish Collections
The Sally Hansen x Despicable Me 4 Collection is Playful
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56
Neutral Tonal Hiking Sneakers
Neutral Tonal Hiking Sneakers
HOKA Unveils New Colorways of the Tor Ultra Lo Sneaker
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55
Futuristic Layered Sneaker Models
Futuristic Layered Sneaker Models
Nike's Air Max Portal Shoes Boasts a Chunky Silhouette
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54
Ultra-Breathable Scar Treatments
Ultra-Breathable Scar Treatments
ScarScience Boasts Convenient Silicone Scar Sheets
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53
Stealthy Chunky Collaborative Sneakers
Stealthy Chunky Collaborative Sneakers
Aimé Leon Dore Drops a New Balance 1000 Sneaker Model
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52
Edgy Brazilian Footwear Brands
Edgy Brazilian Footwear Brands
Kenner is Known for Fusing Sneaker and Sandal Silhouettes
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51
Performance Pickleball Apparel
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
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50
Sunlight-Inspired Unisex Fragrances
Sunlight-Inspired Unisex Fragrances
The Louis Vuitton LVERS Fragrance is Arriving for Summer
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49
Urban Sneaker-Inspired Exhibits
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
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48
Sun Care Concierges
Sun Care Concierges
The Supergoop! Concierge Matches Protective Formulas to Individual Needs
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47
Artistic Pilates Sock Collections
Artistic Pilates Sock Collections
MoveActive Introduces the Art Series Collection
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46
Beer-Proof Ponchos
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
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45
Transition-Supporting Body Lotions
Transition-Supporting Body Lotions
Vaseline Debuts the Pro Derma Transition Body Lotion
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44
Mouthwatering Berry Fragrances
Mouthwatering Berry Fragrances
Commodity Juice's Three Versions Project Differently
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43
Skateboarding Shoe Tours
Skateboarding Shoe Tours
Vans & Anthony Van Engele Conclude AVE 2.0 Commitment to Progression
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42
Desert-Inspired Technical Apparel
Desert-Inspired Technical Apparel
Oakley and SATISFY Introduce Equipment for Our World
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41
Textural Breathable Lifestyle Shoes
Textural Breathable Lifestyle Shoes
CLOT Takes a Spin at a Pair of the adidas Gazelle Sneakers
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40
AI-Driven Skincare Platforms
AI-Driven Skincare Platforms
RoC Skincare and Revieve Partnered for RoC AI Skin Insight
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39
NFC Chip-Embedded Vintage Clothing
NFC Chip-Embedded Vintage Clothing
MNTGE and Duke's Cupboard Join on a Vintage Capsule
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38
Ultralight Customizable Pocket Knives
Ultralight Customizable Pocket Knives
Deejo Pocket Knives Come in a Variety of Different Options
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37
Cartoonish Nail Polish Lines
Cartoonish Nail Polish Lines
Mooncat Collaborates With The Powerpuff Girls on a Polish Collection
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36
Plush Textural Artful Sneakers
Plush Textural Artful Sneakers
Nina Chanel Abney Designs her Own Jordan 3 Sneaker
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35
Next-Gen Pocket Watches
Next-Gen Pocket Watches
The Arsham Droplet Reimagines the Classic Pocket Watch
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34
Loafer-Style Sneakers
Loafer-Style Sneakers
The New Balance 1906L Toes the Line Between Formal and Casual Style
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33
GenAI Shopping Assistants
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
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32
Designer Perfume Packaging Innovations
Designer Perfume Packaging Innovations
Miss Dior Perfume is Available in Stick Form
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31
AI-Crafted Hyper Personal Tools
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
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30
Stealthy Luxe Sneaker Collaborations
Stealthy Luxe Sneaker Collaborations
MM6 Maison Margiela Takes on the Salomon X-Alp shoe
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29
Athlete-Backed Shoe Campaigns
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
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28
AI-Powered Styling Apps
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
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27
Autism-Supporting Athletics Brands
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
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26
Crayon-Themed Arm Cuffs
Crayon-Themed Arm Cuffs
Nadine Ghosn Unveils the 'Color-FULL' Bracelet Collaboration with Crayola
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25
Athletic Donut-Themed Sneakers
Athletic Donut-Themed Sneakers
Tim Hortons is Releasing a Line of Tim Hortons-Inspired Sambas
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24
Black Lacquer Dial Timepieces
Black Lacquer Dial Timepieces
The OMEGA Seamaster Aqua Terra 150M Comes in Three Sizes
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23
Durable Hyper-Lightweight Footwear
Durable Hyper-Lightweight Footwear
The Deckers X Lab Enduro Shoes Come in High and Low-Top Styles
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22
Vampire Slayer Makeup Collections
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
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21
Stealthy Japanese Woodcraft Watches
Stealthy Japanese Woodcraft Watches
The MRGB2100B-1A is the Latest to Join the G-SHOCK MrG Series
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20
Luxurious Everyday Wear
Luxurious Everyday Wear
Cozy Earth Expands Its CityScape Collection with New Additions
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19
Rugged Fashion-Forward Watches
Rugged Fashion-Forward Watches
The New G-SHOCK G-STEEL GBM-2100 Series Has Three Models
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18
All-Weather Travel Jackets
All-Weather Travel Jackets
The Alpargali Jacket Has More Than 30 Features
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17
Smartphone-Controlling Sneakers
Smartphone-Controlling Sneakers
The Samsung Shortcut Sneaker Can Perform Five On-Device Actions
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16
Coastal-Inspired Accessories
Coastal-Inspired Accessories
'Seashells by the Seashore' is New from Patricia Nash Designs
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15
Mini Vacation Fragrances
Mini Vacation Fragrances
The Kayali Vacay in a Bottle Shares Four Travel-Ready Scents
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14
Chic Olympic Surfer Fashions
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
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13
Mischievous Animation Clogs
Mischievous Animation Clogs
TheMinions x Crocs Classic Clog Celebrates Despicable Me 4
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12
Boldly Designed Zipped Sneakers
Boldly Designed Zipped Sneakers
Nike Breathes Life Back to its Air Max Sunder Sneaker
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11
Recovery-Enhancing Sport Boots
Recovery-Enhancing Sport Boots
Nike's Hyperice Boot is Integrated with a Massage System
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10
Demystifying Skincare Pop-Ups
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
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9
Icy-Inspired Textural Golf Sneakers
Icy-Inspired Textural Golf Sneakers
Nike's Air Pegasus '89 G Gets a Textural Frosty Update
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8
Hybrid Retooled Lifestyle Shoes
Hybrid Retooled Lifestyle Shoes
Nike Introduces the Air Waffle Racer SP Hybrid Sneaker Model
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7
Woven-Detailed Minimal Clog Designs
Woven-Detailed Minimal Clog Designs
Crocs and 3sixteen Join on the Textural Dylan Clog
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6
Retro Vibrant Detailed Sneakers
Retro Vibrant Detailed Sneakers
The New Balance 1000 Sneaker Makes a Return on a Stealthy Colorway
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5
Cartoon-Inspired Chunky Shoes
Cartoon-Inspired Chunky Shoes
XyberDreams Creates The 925 Inspired by Spongebob Squarepants
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4
Collaborative Donut-Inspired Sneaker Designs
Collaborative Donut-Inspired Sneaker Designs
The Tim Hortons x adidas Sneakers are Ultra-Playful
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3
Italian Garden-Inspired Jewelry Collections
Italian Garden-Inspired Jewelry Collections
The GUCCI Labirinti Gucci High Jewelry is Exquisite
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2
Vanilla-Scented Fragrances
Vanilla-Scented Fragrances
Sol De Janeiro Launches a New Scent, Cheirosa 48 Perfume Mist
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1
Protective Snacking Pants
Protective Snacking Pants
The Ore-Ida Tot-Protecting Pants Safeguard Beloved Potato Bites
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