Earthletica & Modern Meadow Developed the Bronte Jacket
Laura McQuarrie — June 14, 2024 — Eco
References: earthletica & insideretail.us
Sustainable activewear brand Earthletica teamed up with bio-material maker Modern Meadow to develop a first-of-its-kind lightweight Bronte Jacket crafted from 100% recycled nylon and coated with a Bio-Alloy Shield. Named after Earthletica co-founder, competitive swimmer and Olympic Gold Medalist Bronte Campbell, the Bronte Jacket features a breathable and waterproof membrane free from PFAS/PFC and solvents.
PFAS are commonly found in consumer products for their oil-, stain- and water-repellent properties and the Bio-Alloy Shield delivers the breathable, waterproof features active individuals need to stay comfortable and protected outdoors.
The innovative outerwear design also integrates a tape-free Airystring Zipper that can be reused in any piece of clothing, and it is lightweight and packable enough to fit in a pocket.
PFAS are commonly found in consumer products for their oil-, stain- and water-repellent properties and the Bio-Alloy Shield delivers the breathable, waterproof features active individuals need to stay comfortable and protected outdoors.
The innovative outerwear design also integrates a tape-free Airystring Zipper that can be reused in any piece of clothing, and it is lightweight and packable enough to fit in a pocket.
Trend Themes
1. Bio-alloy Coating - Innovative bio-alloy coatings provide a sustainable alternative to traditional PFAS/PFC laden materials in waterproof apparel.
2. Recycled Nylon Fabrics - The use of 100% recycled nylon in activewear introduces new possibilities for eco-friendly, high-performance clothing.
3. Reuse-ready Zippers - Tape-free zippers like the Airystring offer a groundbreaking approach to garment closures with a focus on reusability.
Industry Implications
1. Sustainable Fashion - The Bronte Jacket's biodegradable materials and recycled components signify a shift towards greener manufacturing in the fashion industry.
2. Bio-material Manufacturing - Modern Meadow's development of the Bio-Alloy Shield highlights progressive advancements in bio-material technology for consumer goods.
3. Performance Activewear - Earthletica's collaboration emphasizes the growing demand for high-performance, eco-conscious activewear solutions that are also functional and stylish.
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