Nike Breathes Life Back to its Air Max Sunder Sneaker
References: highsnobiety
Nike has recently been dropping teasers of the Air Max Sunder's return -- the sneaker model was seen three years ago as a part of the Comme des Garçons collaboration. Now, it is confirmed that the re-launch is happening and it will be weatherized. The GORE-TEX iteration is a sturdy update of the retro-tinged silhouette and zipper on the top.
These were first seen in a video by FDfromthefuture, a London-based content creator. The shoes are reimaged with a bold patterning overlaying the upper on both sides of the shoe. It features blue tones and a gridded detail that compliments the gradient tone that decorates the upper -- it blends from a bright pink tone into a darker purple.
Image Credit: Nike
These were first seen in a video by FDfromthefuture, a London-based content creator. The shoes are reimaged with a bold patterning overlaying the upper on both sides of the shoe. It features blue tones and a gridded detail that compliments the gradient tone that decorates the upper -- it blends from a bright pink tone into a darker purple.
Image Credit: Nike
Trend Themes
1. Weatherized Footwear - The inclusion of GORE-TEX in sneakers highlights the push towards durable, all-weather shoe options.
2. Bold Pattern Overlays - Nike's use of bold patterning on classic silhouettes showcases the market's appetite for highly unique and visually engaging footwear.
3. Gradient Color Blends - Gradient color schemes, blending bright and dark tones, reflect a growing trend towards more dynamic and eye-catching aesthetic designs in fashion.
Industry Implications
1. Fashion Design - The emphasis on bold patterns and gradient blends suggests a shift towards more adventurous and visually complex designs.
2. Weatherproof Materials - The use of GORE-TEX in footwear indicates a disruptive move towards integrating advanced weatherproof materials in everyday wear.
3. Content Creation - Sneaker teasers from influencers like FDfromthefuture highlight the rising influence of digital content creators in product marketing.
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