From Literary Coffee Cups to Tweeting Bookmarks
Laura McQuarrie — August 15, 2014 — Marketing
It's difficult to encourage reading when most people would rather spend their time reading short and sweet status updates, text messages and other social media posts rather than delving into a lengthy book. With attention spans becoming shorter than ever thanks to the instant gratification that the Internet brings, it's becoming harder and harder to get people interested in reading.
However, these creative reading campaigns appeal to the digital generation in ways that speak their language. Using advertisements that are just as quick and attention-grabbing like bookmarks that tweet, WiFi-equipped birdhouses that serve as digital libraries and URL shorteners, these campaigns have all been successful at increasing the sales of books and getting people to crack into them.
However, these creative reading campaigns appeal to the digital generation in ways that speak their language. Using advertisements that are just as quick and attention-grabbing like bookmarks that tweet, WiFi-equipped birdhouses that serve as digital libraries and URL shorteners, these campaigns have all been successful at increasing the sales of books and getting people to crack into them.
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