These Sebo Museu Do Livro Show What Happens When Books Become Movies
Laura McQuarrie — May 1, 2014 — Marketing
References: rockerheads.br & creativecriminals
If you'v ever watched the movie version of a book and felt a little cheated, these Sebo Museu Do Livro ads should speak to you. In just about the simplest way possible, the Brazil-based agency Rocker Heads devised a highly visual set of ads that shows that movie adaptations tend to take a huge chunks out of the story, which is literally shown by making DVD-shaped cutouts from novels. This is shown on popular book series that have been turned into films, including J.K. Rowling's Harry Potter and The Da Vinco Code by Dan Brown.
The ads for the Brazilian bookstore are incredibly simple and although the text isn't necessary to communicate its message, small wording at the bottom of the advertisements reads "A part of the story is lost when it becomes a movie."
The ads for the Brazilian bookstore are incredibly simple and although the text isn't necessary to communicate its message, small wording at the bottom of the advertisements reads "A part of the story is lost when it becomes a movie."
Trend Themes
1. Movie Adaptation Disruption - Opportunity to explore innovative ways to adapt books into movies without losing integral parts of the story.
2. Visual Storytelling - The use of highly visual ads to convey a message and engage viewers in a powerful way.
3. Book-to-film Criticism - Increasing awareness and discussion on the topic of missing story elements in movie adaptations of popular books.
Industry Implications
1. Publishing - Opportunity for publishers to collaborate with filmmakers and develop innovative strategies for adapting books into movies.
2. Advertising - Opportunity for advertisers to use visually striking campaigns to convey complex ideas and evoke emotional responses.
3. Entertainment - Opportunity for filmmakers and production companies to explore new methods and techniques to adapt books into movies while maintaining the integrity of the story.
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