The Digital Newspaper Holder is More Up-to-Date Than Printed Press
Meghan Young — April 18, 2014 — Marketing
As long as there are still newspapers around, many establishments (especially those in Switzerland) will continue to offer newspaper holders; but to keep up with the times, they should opt for a few Digital Newspaper Holders. They may look like the traditional sticks that make reading the printed press easier, but they have been embedded with red LED lights that scroll with breaking news.
Created by Jung von Matt/Limmat and Neue Zürcher Zeitung, the Digital Newspaper Holder brings attention to the paper's online counterpart. It does an amazing job respecting "the old ways of reading while promoting the advantages of the digital format, such as its capacity to be more timely," notes Psfk. The updates, that often flesh out stories in the printed paper, are obtained from an RSS feed.
Created by Jung von Matt/Limmat and Neue Zürcher Zeitung, the Digital Newspaper Holder brings attention to the paper's online counterpart. It does an amazing job respecting "the old ways of reading while promoting the advantages of the digital format, such as its capacity to be more timely," notes Psfk. The updates, that often flesh out stories in the printed paper, are obtained from an RSS feed.
Trend Themes
1. Digital News Consumption - Opportunity for businesses to develop innovative digital newspaper holders that cater to the rising demand for easily accessible and up-to-date news.
2. Embedded Technology - Disruptive innovation potential lies in integrating LED lights and other interactive elements into traditional products, enhancing user experience and functionality.
3. Convergence of Print and Digital Media - Businesses can explore opportunities to bridge the gap between print and digital media by creating products that seamlessly integrate both formats, appealing to a wider range of readers.
Industry Implications
1. Home Furnishings - Opportunity for furniture manufacturers to incorporate digital newspaper holders into their products, offering a modern solution for news consumption in homes.
2. Newspapers and Publishing - Publishers can capitalize on the demand for digital news consumption by creating partnerships with digital newspaper holder manufacturers and offering bundled subscription packages.
3. Gadget and Electronics - Electronics companies can explore the market for innovative digital newspaper holders, leveraging embedded technology to enhance user experience and differentiate their products.
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