These Penguin Audio Illustrations Show Capturing the Story's Sounds
Laura McQuarrie — June 17, 2014 — Pop Culture
These ads for Penguin Audio feature gorgeous illustrations that depict classic stories like Alice in Wonderland, Dracula and Moby Dick. If you only looked really quickly at the drawings, you might totally miss their message and the one new element that has been added to each story.
Each poster features a playful adaptation of the Penguin logo with sound recording equipment in hand, getting right in on the action at some of the most pivotal scenes in the books. The creature is almost hard to spot in some cases, which is a clever way to suggest that Penguin Books was there to capture and share the original versions of the story without interfering. The Penguin audiobooks ads were developed by China's Y&R Beijing agency.
Each poster features a playful adaptation of the Penguin logo with sound recording equipment in hand, getting right in on the action at some of the most pivotal scenes in the books. The creature is almost hard to spot in some cases, which is a clever way to suggest that Penguin Books was there to capture and share the original versions of the story without interfering. The Penguin audiobooks ads were developed by China's Y&R Beijing agency.
Trend Themes
1. Illustrated Audiobook Ads - Illustrations are becoming a frequently used method for promoting audiobooks, providing an opportunity for designers and illustrators to showcase their talent.
2. Subtle Advertising - Advertising that is cleverly disguised within the main message of the artwork can be an innovative way to promote a product in a less intrusive manner.
3. Interactive Marketing - Creating an experience where the audience has to interact with the artwork to discover the underlying message promotes engagement with the brand and product.
Industry Implications
1. Publishing Industry - Audiobooks are an opportunity for publishers to innovate on classic books and gain new readership, and advertising the audiobooks in an engaging manner will increase visibility.
2. Marketing and Advertising Industry - The use of illustrations and storytelling within advertising can provide opportunities for designers and marketers to showcase their innovative talents while still promoting a product in a unique way.
3. Entertainment Industry - The use of illustrations to promote audiobooks can be a way to cross-market with other industries, such as art and design, and attract new audiences to the audiobook medium.
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