Instead of Chopping Trees, EPM Helps Trees Offer Free Book Downloads
Laura McQuarrie — May 10, 2014 — Eco
References: epm.co & creativecriminals
Turning a tree into a book is a destructive process, but as public utilities company EPM is proving, there's an easier way to read a book.
In Medellín, if you want to read a book, you can go and sit at the base of a tree, connect to the 'Letter Tree wireless network on a mobile device and get access to a free book you can read. Each park tree has a totally unique book for download, so it's a brilliant way to encourage reading, as well as enjoying nature. Each of the trees that are part of the project are equipped with a distinctive birdhouse and a plaque explaining how it all works.
The project by EPM was initiated as part of a way to encourage Columbians to read more than an average of two books per year, since this is one of the lowest rates in all of Latin America.
In Medellín, if you want to read a book, you can go and sit at the base of a tree, connect to the 'Letter Tree wireless network on a mobile device and get access to a free book you can read. Each park tree has a totally unique book for download, so it's a brilliant way to encourage reading, as well as enjoying nature. Each of the trees that are part of the project are equipped with a distinctive birdhouse and a plaque explaining how it all works.
The project by EPM was initiated as part of a way to encourage Columbians to read more than an average of two books per year, since this is one of the lowest rates in all of Latin America.
Trend Themes
1. Virtual Library Distribution - Opportunity for companies to provide digital distribution solutions for books, reducing physical consumption.
2. Smart City Innovation - Opportunity to develop smart city initiatives that incorporate technology solutions into everyday life.
3. Eco-friendly Reading Programs - Opportunity to create innovative reading programs that are eco-friendly and sustainable.
Industry Implications
1. Publishing Industry - Opportunity for book publishing companies to explore digital distribution solutions for their books.
2. Smart City Technology Industry - Opportunity for technology companies to develop solutions for smart city initiatives, such as the virtual book-sharing trees project.
3. Environmental Sustainability Industry - Opportunity for companies to create innovative solutions that promote eco-friendly and sustainable practices, such as the virtual book-sharing trees project.
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