Norlis' Book Ad Campaign Cleverly Arranges Book Titles
Laura McQuarrie — March 4, 2014 — Marketing
References: anti.as & designtaxi
This clever book ad campaign from the Norlis bookstore manages to slam social media and at the same time, promote reading through carefully-chosen and placed book titles.
The newly made titles like "Instagram Junky," "Hashtag Hell" and "Facebook Addict" are created from combining three book titles, encouraging people to "unplug with a book," instead of wasting time on Facebook or staring at a computer screen. The books featured in the campaign range from those written for children to National Geographic guides and popular adult fiction titles, which also shows off the assortment of books that Norlis has to offer at its retail locations. The simple and clever ad campaign comes from Anti, a Norwegian agency.
The newly made titles like "Instagram Junky," "Hashtag Hell" and "Facebook Addict" are created from combining three book titles, encouraging people to "unplug with a book," instead of wasting time on Facebook or staring at a computer screen. The books featured in the campaign range from those written for children to National Geographic guides and popular adult fiction titles, which also shows off the assortment of books that Norlis has to offer at its retail locations. The simple and clever ad campaign comes from Anti, a Norwegian agency.
Trend Themes
1. Anti-social Media - Opportunities for companies to utilize social commentary to promote alternative products and services.
2. Combination Titles - Disruptive innovation opportunities for companies to create unique and attention-grabbing marketing slogans through combining titles of similar or complementary products.
3. Unplugging Movement - Opportunities for companies to tap into the growing trend of people unplugging from social media and other digital platforms, and promoting offline activities instead.
Industry Implications
1. Bookstores - Bookstores and other literary companies can use this campaign to promote their products and encourage people to read instead of solely relying on screens.
2. Advertising Agencies - Advertising agencies can use this campaign as inspiration to create social commentary ads that promote a product or service in a unique and clever way.
3. Marketing - Marketers can use this campaign as an example of how combining titles and utilizing social commentary can create a successful and memorable marketing strategy.
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