'Birth of a Book' Shows the Behind-the-Scenes Creation of Making Books
Kevin Young — March 31, 2012 — Marketing
References: telegraph & designyoutrust
'Birth of a Book' is a video that shows how books are made from start to finish. Nowadays, eBooks and tablets have taken over the traditional form of reading and those who carry books are considered "ancient."
A good book can make you read for hours on end, but the Birth of a Book video is even more alluring; it demonstrates how books are made and not what the book is about. This is something that doesn't cross one's mind when picking up a book.
Smith-Settle Printers based in Leeds, England, shows how one book titled 'Mango and Mimosa' by Suzanne St Albans is made. Rediscover literature and see the beauty behind the traditional forms of book making.
A good book can make you read for hours on end, but the Birth of a Book video is even more alluring; it demonstrates how books are made and not what the book is about. This is something that doesn't cross one's mind when picking up a book.
Smith-Settle Printers based in Leeds, England, shows how one book titled 'Mango and Mimosa' by Suzanne St Albans is made. Rediscover literature and see the beauty behind the traditional forms of book making.
Trend Themes
1. Video Documentation of Book Production - Opportunity for publishers to create engaging videos showing the behind-the-scenes process of book making to elevate the reading experience.
2. Revival of Traditional Book Making - Opportunity for artisanal bookmakers to capitalize on the nostalgia and appreciation for the beauty and craftsmanship of traditional book production.
3. Interactive Storytelling Experiences - Opportunity for authors and publishers to create immersive and interactive experiences that allow readers to engage with the book production process and enhance story comprehension.
Industry Implications
1. Publishing - Opportunity for publishers to incorporate video content into their marketing strategy and offer readers a unique perspective on book production.
2. Artisanal Bookmaking - Opportunity for boutique bookmakers to tap into the demand for handmade books and cater to consumers seeking a more personalized reading experience.
3. Technology - Opportunity for tech companies to develop innovative tools and platforms that combine the convenience of digital reading with the tactile experience of traditional book making.
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