These Customized Campaigns Push Company Connection to Consumers
Michael Baxter — April 3, 2014 — Marketing
Customized marketing can be the best way to reach out to the public. While witty commercials and grandiose billboards get the point across, sometimes skipping the middle man and going straight to the customer can be the best route. These customized marketing campaigns show that brands sometimes do know what makes the consumer tick.
Publicity stunts are fun, but more than just being fun they're extremely informative. It's one thing for Google to put a commercial on the air telling people why they're the best search engine in the planet, it's another thing to have somebody shave and color their hair with Google's brand.
Customized marketing has proven to be extremely effective just about every time it's been used, even if only to a small group of people. What it does show though, is that companies do care about the customer every once in a while.
Publicity stunts are fun, but more than just being fun they're extremely informative. It's one thing for Google to put a commercial on the air telling people why they're the best search engine in the planet, it's another thing to have somebody shave and color their hair with Google's brand.
Customized marketing has proven to be extremely effective just about every time it's been used, even if only to a small group of people. What it does show though, is that companies do care about the customer every once in a while.
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