Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

40 Creepy Marketing Techniques

From Event-Promoting Horror Videos to Blood-Sucking Smoking Ads

— June 27, 2013 — Marketing
Horror movies have always been a popular go-to option for individuals looking to be frightened or scared, and these creepy marketing techniques are utilizing some of those shocking and disturbing elements as a way to draw in and attract consumers.

With the amount of print ads and commercials continually bombarding viewers every single day, it takes something truly unique and eye-catching to make people remember a certain product or theme. What better way to catch someone's attention than by showcasing a horrifying image or frighteningly scary horror character? From horrifying cereal commercials to frightening food safety ads, these creepy marketing techniques are utilizing scare tactics as way to make an impression on viewers.

Whether you enjoy horror movies or not, there's no doubt that these creepy marketing techniques will surely leave a bold and shocking impression on anyone who sees it.
5.8
Score
Popularity
Activity
Freshness
40
Event-Promoting Horror Videos
Event-Promoting Horror Videos
Portfolio Night Could be as Scary as the Terrifying Promo Vid
<
39
Informed Cyclops Ads
Informed Cyclops Ads
The Delo.ua News Briefly Campaign Shows 'One Glance is Enough'
<
38
Horrifying Cereal Commercials
Horrifying Cereal Commercials
The 'Cornflakes Advert' Video Will Make Your Blood Curdle
<
37
Horrific Porcelain Ads
Horrific Porcelain Ads
The Profondo Rosso Campaign is Shockingly Gory
<
36
Frightening Facial Hair Ads
Frightening Facial Hair Ads
The Newest Movember Ad Features David and his Creepy Mustache
<
35
Head-Turning Car Ads
Head-Turning Car Ads
The Volkswagen Passat Campaign Promotes the Car's "Rear View Parking Camera"
<
34
Creepy Faceless Ads
Creepy Faceless Ads
The Young Lions Brazil 2013 Campaign Features Scrunched Up Expressions
<
33
Devilish Vacuum Commercials
Devilish Vacuum Commercials
The Dirt Devil Exorcist Ad is Freakishly Funny
<
32
Insect Love Advertising
Insect Love Advertising
The Futureo Credit Card Campaign Unites Savers and Spenders
<
31
Frightened Profile Update Ads
Frightened Profile Update Ads
The SOS Violence Conjugale Campaign Sheds Awareness on Spousal Abuse
<
30
Excited Eyeball Ads
Excited Eyeball Ads
The Hotwheels Elite Collection Campaign Will 'Make Daddy Jealous'
<
29
Double-Eyed Cat Campaigns
Double-Eyed Cat Campaigns
The Pet Show Pet Food Ads by Hermandad are Dizzying
<
28
Barbaric Furniture Ads
Barbaric Furniture Ads
The Connect Furniture Print Ads Show People Why They Need Furniture
<
27
Monstrous Calling Campaigns
Monstrous Calling Campaigns
The Vodacom 2011 Ads Shows Free Calls After Midnight
<
26
Blood-Sucking Smoking Ads
Blood-Sucking Smoking Ads
The 'Mask' Campaign Discourage Smoking Through Dracula-Like Smokes
<
25
Sexual Predator Ads
Sexual Predator Ads
The Baby Can Wait Campaign Teaches Girls About Healthy Relationships
<
24
Possessed Shoes & Earphones
Possessed Shoes & Earphones
Allegro.pl 'Things Get Closer' Campaign
<
23
Uncomfortably Creepy Commercials
Uncomfortably Creepy Commercials
Snickers Gets Eerie for Halloween Campaign
<
22
Frightening Illness Ads
Frightening Illness Ads
'The Bear' HIV Prevention Commercial Shows the Masked Qualities of HIV
<
21
Spiderwoman Sock Ads
Spiderwoman Sock Ads
Vog Socks Debut on the Web with Beautiful Arachnids
<
20
Creepy Skinvertising
Creepy Skinvertising
Harnn Massage Balm Ads Get Under Your Skin
<
19
Blindfolded Victim Ads
Blindfolded Victim Ads
The Instituto Crianca Nosso Futuro Campaign Focuses on False Promises
<
18
Chain Reaction Infection Ads
Chain Reaction Infection Ads
Dettol Hand Sanitizer Hammers Home the Need to Clean Your Hands
<
17
Indigestion Painvertising
Indigestion Painvertising
GastroMilk Ads Show Animals Trying to Escape From Stomachs
<
16
Frightening Food Safety Ads
Frightening Food Safety Ads
Parents and Kids Should watch Out for the Scorpion in the Burger
<
15
Creepy Double-Faced Ads
Creepy Double-Faced Ads
The Berlitz Language Center Campaign Promotes Flawless Foreign Speaking
<
14
Voyeurvertising
Voyeurvertising
Kia Soul Ad Campaign Gives Mobsters a Sneak Peek Inside
<
13
Scary Listening Promos
Scary Listening Promos
BBC Radio Science Fiction Ad Scares You Into Listening
<
12
Hygienic Shockvertising II
Hygienic Shockvertising II
Carre Fresh: Wipe Whatever You've Touched
<
11
Pregnant Promotions
Pregnant Promotions
The INDT Campaign is Swollen With Hilarity
<
10
Horrorvertising
Horrorvertising
Burger King's ‘Open Late' Campaign Caters to Scary Villains
<
9
Interactive Anti-Blemish Ads
Interactive Anti-Blemish Ads
Peel-Off Zits & Cellulite You Can Pop
<
8
Uncovering Alcoholism
Uncovering Alcoholism
These PSA Ads Reveal The Ugly Reality
<
7
Cannibalistic Caffeine Campaigns
Cannibalistic Caffeine Campaigns
These Cafe Taina Coffee Ads Keep You Alert
<
6
Creepy Double-Take Campaigns
Creepy Double-Take Campaigns
The Dominika Naziebty Spring/Summer 2012 Lookbook is Conceptual
<
5
Freaky Marionette Fashion Ads
Freaky Marionette Fashion Ads
The Versace for H&M Video is Weird but Fascinating
<
4
Monster-Full Fashion Ads
Monster-Full Fashion Ads
The Mulberry Fall 2012 Campaign is Entirely Enchanting
<
3
Creepy Cause Campaigns
Creepy Cause Campaigns
The K.I.D.S. 2011 Print Ads Show How Children's Diabetes Kills Innocence
<
2
Morbid Magazine Marketing
Morbid Magazine Marketing
The Ritual Magazine Italia Ad Campaign Depicts Creepy Kids
<
1
Role Reversal Shockvertising
Role Reversal Shockvertising
'Humans for Animals' Creates an Alarming Campaign
<