Burger King's ‘Open Late' Campaign Caters to Scary Villains
Luisa Amanda Gomes — March 31, 2010 — Pop Culture
References: adpunch.org
Burger King’s ‘Open Late’ campaign is a throwback to everyone’s favorite horror movie villains. Now that all Burger Kings are open until 4 am in the morning, the burger restaurant can accommodate the hunger of those who work odd hours.
This is great news for the likes of Chucky, Freddy and Jason! They no longer have to worry about their appetite after a long night of terrorizing their victims. Maybe I’ll even get a late meal at Burger King just so I can catch a glimpse of my favorite villain.
This is great news for the likes of Chucky, Freddy and Jason! They no longer have to worry about their appetite after a long night of terrorizing their victims. Maybe I’ll even get a late meal at Burger King just so I can catch a glimpse of my favorite villain.
Trend Themes
1. Horrorvertising - Burger King's 'Open Late' campaign taps into the trend of using horror movie villains as marketing icons.
2. Late Night Dining - Burger King's extended hours provide an opportunity for other restaurants and fast-food chains to explore catering to customers with late-night cravings and odd work hours.
3. Nostalgia Marketing - The use of iconic horror villains in Burger King's campaign highlights the trend of leveraging nostalgia to create a connection with consumers.
Industry Implications
1. Fast Food and Restaurants - Burger King's campaign opens up opportunities for the fast food industry to target late-night diners and explore new ways to entice them.
2. Marketing and Advertising - The success of Burger King's horrorvertising campaign showcases the potential for marketers to tap into nostalgia and create unique, attention-grabbing promotional strategies.
3. Film and Entertainment - The collaboration between Burger King and horror movie villains opens up possibilities for cross-promotion between the film and food industries, creating innovative marketing experiences.
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