These Cafe Taina Coffee Ads Keep You Alert
Amelia Roblin — February 4, 2011 — Lifestyle
References: giovannidraftfcb.br & adsoftheworld
As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.
Trend Themes
1. Animated Advertising Campaigns - Opportunities for disruptive innovation in creating attention-grabbing animated ads.
2. Caffeine Marketing Campaigns - Opportunities for disruptive innovation in leveraging the power of caffeine to promote products.
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Industry Implications
1. Advertising - Opportunities for disruptive innovation in creating new and engaging advertising strategies that catch the audience's eye.
2. Coffee Industry - Opportunities for disruptive innovation in marketing and advertising coffee products in unique and creative ways.
3. Animation Industry - Opportunities for disruptive innovation in using animation to create memorable and attention-grabbing ads for various industries.
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