The Instituto Crianca Nosso Futuro Campaign Focuses on False Promises
Meghan Young — April 16, 2012 — Marketing
References: ddb.co.mz & ibelieveinadv
It is frightening to think about how many victims of human trafficking were lured into their captivity by false promises; the Instituto Crianca Nosso Futuro ad campaign sheds light on this issue by taking the blindfolds off its audience's eyes. By bringing awareness to the world, this campaign also hopes to prepare potential prey, showing them that not everything is as it appears.
The Instituto Crianca Nosso Futuro ad campaign was conceived and executed by DDB Mozambique, an ad agency based in Maputo, Mozambique. It cleverly depicts the blinding false promises as actual blindfolds, which have been illustrated with the common lies told. Photographed by João Costa Funcho and Alexandre Marques, the ad campaign was illustrated by Silvio Pondja with art direction by Giuseppe Lira and creative direction by Lenilson Lima.
The Instituto Crianca Nosso Futuro ad campaign was conceived and executed by DDB Mozambique, an ad agency based in Maputo, Mozambique. It cleverly depicts the blinding false promises as actual blindfolds, which have been illustrated with the common lies told. Photographed by João Costa Funcho and Alexandre Marques, the ad campaign was illustrated by Silvio Pondja with art direction by Giuseppe Lira and creative direction by Lenilson Lima.
Trend Themes
1. Awareness Campaigns Against Human Trafficking - The use of creative and attention-grabbing campaigns can bring attention to the issue of human trafficking and encourage more people to take action.
2. Creative Use of Illustration in Advertising - By using visual aids like illustrations and symbols to depict complex and sensitive issues like human trafficking, advertisers can encourage more people to engage with their message.
3. Collaboration Between Advertisers and Ngos - Ad agencies can work alongside non-governmental organizations (NGOs) and develop campaigns that raise awareness about important social issues like human trafficking.
Industry Implications
1. Advertising - The advertising industry can play a key role in addressing social issues like human trafficking through creative campaigns.
2. Non-profit Organizations - NGOs focused on human trafficking and other social issues can work with advertisers to develop awareness campaigns and bring attention to their cause.
3. Government - Government agencies can support NGOs and advertisers in their efforts to raise awareness about human trafficking and work towards ending this issue.
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