The Connect Furniture Print Ads Show People Why They Need Furniture
Peter Vallas — May 5, 2011 — Marketing
References: connectfurniture.au & theinspirationroom
Connect Furniture is a large retailer housed in Australia that sells furniture for the home, office and all other spaces. It has recently released a print campaign with advertising agency George Patterson Y&R, Melbourne.
The Connect Furniture campaign features three print executions. The ads are captivating and pretty scary for some. The idea behind the campaign was that without furniture, humans are no better off than animals who eat on the floor, lick themselves clean and sleep pretty much anywhere.
The photography is very well done in the ad and the idea gets straight to the point. Humans need furniture and Connect Furniture wants to make it the choice for your home. I wonder what other kind of scenarios they could have played out in these ads.
The Connect Furniture campaign features three print executions. The ads are captivating and pretty scary for some. The idea behind the campaign was that without furniture, humans are no better off than animals who eat on the floor, lick themselves clean and sleep pretty much anywhere.
The photography is very well done in the ad and the idea gets straight to the point. Humans need furniture and Connect Furniture wants to make it the choice for your home. I wonder what other kind of scenarios they could have played out in these ads.
Trend Themes
1. Furniture as Need - The trend is growing wherein furniture is not just a piece of accessory, but it is a necessity.
2. Furniture Advertising Campaigns - With the emergence of creative advertising campaigns promoting furniture as a need, furniture companies must think outside the box to catch their audience's eye.
3. Furniture for Every Space - The trend towards furniture that caters to every space including homes and offices, is rapidly growing.
Industry Implications
1. Furniture Retail Industry - The furniture industry needs to push the envelope when it comes to advertising and show the necessity for their products.
2. Photography and Graphic Design Industry - Businesses should look to high-quality photography and graphic design agencies to create compelling and innovative advertisements.
3. Interior Design Industry - Interior designers need to keep up with the furniture trends and understand the importance of making smart choices when it comes to their clients' furniture needs.
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