Snickers Gets Eerie for Halloween Campaign
Peter Vallas — October 8, 2010 — Special
References: youtube
For marketers, October is the time of year when they have to push out Halloween candy to homeowners. The given task for advertising agencies is to show them that [insert brand] is the one to give out to trick-or-treating kids.
Advertising agency BBDO came up with an odd and creepy campaign for Snickers that was released at the end of September this year. It shows a few kids trying to pose as an adult, with a mask almost resembling plastic surgery queen Jocelyn Wildenstein. Both 15- and 30-second spots were produced for television and became instant viral hits online.
Whether or not this creepy campaign boosts sales for Snickers this Halloween season, it definitely leaves the viewers with an eerie feeling.
Advertising agency BBDO came up with an odd and creepy campaign for Snickers that was released at the end of September this year. It shows a few kids trying to pose as an adult, with a mask almost resembling plastic surgery queen Jocelyn Wildenstein. Both 15- and 30-second spots were produced for television and became instant viral hits online.
Whether or not this creepy campaign boosts sales for Snickers this Halloween season, it definitely leaves the viewers with an eerie feeling.
Trend Themes
1. Creepy Commercials - Opportunity for advertisers to create unconventional and unsettling ads to capture viewers' attention and make a lasting impression.
2. Halloween Campaigns - Opportunity for brands to create unique and memorable campaigns specifically geared towards the Halloween season.
3. Viral Advertising - Opportunity for brands to leverage social media and online platforms to create ads that quickly gain widespread attention and generate buzz.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore new and unconventional strategies to create impactful campaigns.
2. Candy - Opportunity for candy brands to tailor their marketing efforts towards the Halloween season to increase sales and brand awareness.
3. Television - Opportunity for television networks and production companies to partner with brands in creating compelling and memorable ad campaigns to engage viewers.
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