The Delo.ua News Briefly Campaign Shows 'One Glance is Enough'
Meghan Young — May 15, 2013 — Marketing
References: leoburnett & ibelieveinadv
The Delo.ua News Briefly campaign reads, 'One glance is enough.' To illustrate this casual statement, the models' features have been tweaked ever so slightly so as to portray rather creepy cyclops looks. Nevertheless, this hammers the message in even more. By visiting the Russian media site, people will be able to stay up-to-date in an easy and convenient manner.
Conceived and executed by the Leo Burnett ad agency branch based in Ukraine, the Delo.ua News Briefly campaign was art directed by Sergii Molokovich and Denys Savchenko with creative direction by Tatiana Fedorenko. The portraits were shot by photographer Dmitry Pochitalin and played with in post-production by Jekyll n’ Hyde. Altogether, the images address the main benefit of the news outlet in an fun and imaginative way.
Conceived and executed by the Leo Burnett ad agency branch based in Ukraine, the Delo.ua News Briefly campaign was art directed by Sergii Molokovich and Denys Savchenko with creative direction by Tatiana Fedorenko. The portraits were shot by photographer Dmitry Pochitalin and played with in post-production by Jekyll n’ Hyde. Altogether, the images address the main benefit of the news outlet in an fun and imaginative way.
Trend Themes
1. Immersive Advertising - Using creative visual techniques like tweaked features and post-production manipulation to deliver impactful messages to audiences.
2. Efficient News Consumption - Finding innovative ways to provide easy and convenient access to up-to-date information for busy individuals.
3. Memorable Branding - Creating unique and imaginative campaigns that leave a lasting impression on consumers.
Industry Implications
1. Advertising - Exploring new visual techniques and creative strategies to captivate target audiences and deliver compelling messages.
2. Media and News - Developing innovative approaches to deliver news and information in a fast and accessible manner for modern consumers.
3. Photography and Post-production - Leveraging advanced editing techniques and creative concepts to produce visually striking images that resonate with viewers.
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