Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

36 Comical Branding Techniques

From Hair-Raising Treat Branding to Punny Holiday Brews

— July 13, 2013 — Marketing
When it comes to packaging a product to sell, creating a design that will instantly capture a consumer's eye is key, which is why these comical branding techniques are some great examples of how marketers are utilizing humor to stand out.

While some retail brands choose to market their products with sleek designs and clear-cut logos, these comical branding techniques are more about making people laugh with their uses of adorable imagery and out-of-the-ordinary themes. What better way to stand out from the competition than by showcasing designs that feature references to pop culture phrases or shapes that aren't ordinarily associated with food or drinks?

From fascinating facial hair branding to satirical hair product labels, these comical branding techniques are certainly providing consumers with something both visually and intellectually stimulating to remember.
4.3
Score
Popularity
Activity
Freshness
35
Useless Necessity Campaigns
Useless Necessity Campaigns
The Peugeot After Care Ad Targets Confused Consumers
<
34
Colorful Cleanser Rebranding
Colorful Cleanser Rebranding
P & G Ivory Soap Makeover is Fun, Fresh and Vibrant
<
33
Perplexing Polygonal Typeface Packaging
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
<
32
Stereotyped Shampoo Duos
Stereotyped Shampoo Duos
Holly Prince Celebrates Locks of Every Shade with the Betty Line
<
31
Carnivorous Office Accessories
Carnivorous Office Accessories
The T-Bone Steak Noteblock Lets One Share Important Reminders
<
30
Fascinating Facial Hair Branding
Fascinating Facial Hair Branding
Delicious Design League Crafts a Hairy Label for Upton's Naturals
<
29
Satirical Hair Solutions
Satirical Hair Solutions
Witty Descriptions & Slogan Makes Evo a Worthy Haircare Competitor
<
28
Quirky Simplistic Milk Cartons
Quirky Simplistic Milk Cartons
Pau Puig Vázquez Designs Onlymilk's New Packaging
<
27
Spiced Chocolate Packages
Spiced Chocolate Packages
The Sweet & Hot Packaging by Ivanna Shashkina Features Quirky Faces
<
26
Kooky Cartoon Branding
Kooky Cartoon Branding
The Tentenublo Label Features Lighthearted Animated Shenanigans
<
25
Candidly Branded Cartons
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
<
24
Hair-Raising Treat Branding
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
<
23
Punny Holiday Brews
Punny Holiday Brews
Vessel Creates Custom Seasonal Beer Bottles for Their Clients
<
22
Unfolding Confectionary Packaging
Unfolding Confectionary Packaging
Chez Valois Creates Architectural Wrappers for Point G
<
21
Mirthfully Menacing Felines
Mirthfully Menacing Felines
Snookums Cat Food Labels Accurately Capture Human Kitty Relations
<
20
Strapping Sailor Branding
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
<
19
Cartoon Booze Branding
Cartoon Booze Branding
The Spanish White Guerrilla Labels Feature Quirky Characters
<
18
Book Pun Beverage Branding
Book Pun Beverage Branding
Novel Tea Cafe is a Concept for Drinks with Literary Allusions
<
17
Beaky Beverage Branding
Beaky Beverage Branding
Bizarre Wine Packaging Exudes an Enchanting Eccentricity
<
16
Humorous Snack Packages
Humorous Snack Packages
Crave Canyon Features a Vibrantly Tongue-in-Cheek Design
<
15
Fruit-Inspired Phone Packaging
Fruit-Inspired Phone Packaging
The Juice Box Phone Charger Package Uses Clever Marketing Tactics
<
14
Quirky Soft Drink Branding
Quirky Soft Drink Branding
Hugh Heffernan Creates Kitschy Soda Packaging for Elixir
<
13
Weather Forecast Food Packaging
Weather Forecast Food Packaging
Kiyu Taro Labels Their Flavors Based on Atmospheric Conditions
<
12
Bandit Burger Joints
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
<
11
Urban Essence Branding
Urban Essence Branding
Canned Air from Prague Offers a Whiff that Keeps on Giving
<
10
Playful Promotional Branding
Playful Promotional Branding
The Adidas N30 Neo Robot is Both Toy and Tech Accessory
<
9
Intriguing Icing Attire Branding
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
<
8
Personified Biscuit Boxes
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
<
7
Jam Jar Booze Branding
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
<
6
Accordion Confection Presentation
Accordion Confection Presentation
Auberge du Soleil Packaging Incorporates a Paper Spring
<
5
Flighty Fashion Branding
Flighty Fashion Branding
Air Asia T-Shirt Packaging Takes Off From Traditional Merchandising
<
4
Animated Bovine Branding
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
<
3
Takeout Container T-Shirt Packaging
Takeout Container T-Shirt Packaging
Escudos de Lima Branding is Unusually Inspired
<
2
Quirky Quacking Branding
Quirky Quacking Branding
Cute Lucky Duck Wine Labels Are Made for Casual Drinkers
<
1
Unfastened Box Branding
Unfastened Box Branding
TK Food Wheat Cookie Packaging is Too Tiny for its Contents
<