From Radiant Animated Eyewear Ads to Cartoon Movie Promos
Tana Makmanee — June 27, 2013 — Marketing
Animation and cartoons are often the types of imagery associated with what little children watch, but these creatively animated ad campaigns are showcasing how these playful designs are being incorporated into more mainstream ad techniques.
While animated characters were traditionally portrayed as cute and innocent, nowadays cartoons and animated creatures are put in all sorts of mature and adult-like circumstances, making them more identifiable with an older audience. These ad campaigns are demonstrating how animation is now being used in commercials and print ads as a way to add a nostalgic and youthful feel to these otherwise adult-themed campaigns.
From car campaigns that humorously incorporate partially animated characters to promotional movie ads that turns its main star into an animated character, these creatively animated campaigns are merging childhood designs with more adult references.
While animated characters were traditionally portrayed as cute and innocent, nowadays cartoons and animated creatures are put in all sorts of mature and adult-like circumstances, making them more identifiable with an older audience. These ad campaigns are demonstrating how animation is now being used in commercials and print ads as a way to add a nostalgic and youthful feel to these otherwise adult-themed campaigns.
From car campaigns that humorously incorporate partially animated characters to promotional movie ads that turns its main star into an animated character, these creatively animated campaigns are merging childhood designs with more adult references.
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