The Vahume Office Furniture Campaign Personifies Pigeons
Amelia Roblin — February 18, 2011 — Marketing
References: communion.ar & adsoftheworld
It would have been no easy feat for a workplace design company to capitalize on Valentine's day, yet this Vahume Office Furniture campaign suggests it found a way into customers' hearts.
Playing on the idea of coworker romances and secret relationships, these animated print ads by Communion Argentina place mundane cubicle accessories between two pigeons in love. Suggesting that furnishings create situations while performing their functions, the Vahume Office Furniture campaign points out the importance of workplace interior design.
Playing on the idea of coworker romances and secret relationships, these animated print ads by Communion Argentina place mundane cubicle accessories between two pigeons in love. Suggesting that furnishings create situations while performing their functions, the Vahume Office Furniture campaign points out the importance of workplace interior design.
Trend Themes
1. Office Romance Art - Creating artistic images of office romance situations and furniture may help to further emphasize the importance of workplace design.
2. Animated Prints Advertising - Using animated prints as a way to advertise products and services may increase customer engagement and brand recognition.
3. Cubicle Accessory Design - Streamlining cubicle accessories to create a more visually pleasing and cohesive office environment could be a potential disruptive innovation opportunity.
Industry Implications
1. Interior Design - By emphasizing the importance of workplace interior design, companies in the interior design industry may see an increase in demand for their services.
2. Furniture - The Vahume Office Furniture campaign specifically highlights the impact that office furniture can have on the workplace environment, presenting an opportunity for furniture companies to market their products in a different way.
3. Advertising - Using unique and creative advertising methods, such as animated prints, could disrupt the traditional advertising industry and change the way brands connect with customers.
5.1
Score
Popularity
Activity
Freshness
