The Pastelite VIP Campaign Features Desserts as Cause for Discussion
Amelia Roblin — June 8, 2011 — Pop Culture
References: gettingbetter.es & adsoftheworld
A pastry is worth 1,000 words, but the Pastelite VIP campaign suggests a few more. The GettingBetter advertising agency of Alicante, Spain, helped to cook up a run of six prints depicting the antics of these Very Important Pastelitos.
Pastélite, the maker of these scrumptious snacks attempts to create even more of an emotional connection between its delectable desserts and consumers. To accomplish this, the cupcakes, Minicupcakes and Cakepops featured in these ads have assumed animated personalities that are immediately relatable to their human hunters.
The oh-so-sweet advertisements describe richly flavored treats behaving like snobs, Minicupcakes like children, baked lollipops like ditzes, amidst wittily whipped up comments discussing nuts as hats and muffin cups as skirts. Despite the sugar-coated cuteness of Pastelite VIP campaign, I'm sure I'd have no problem scoffing down these confections.
Pastélite, the maker of these scrumptious snacks attempts to create even more of an emotional connection between its delectable desserts and consumers. To accomplish this, the cupcakes, Minicupcakes and Cakepops featured in these ads have assumed animated personalities that are immediately relatable to their human hunters.
The oh-so-sweet advertisements describe richly flavored treats behaving like snobs, Minicupcakes like children, baked lollipops like ditzes, amidst wittily whipped up comments discussing nuts as hats and muffin cups as skirts. Despite the sugar-coated cuteness of Pastelite VIP campaign, I'm sure I'd have no problem scoffing down these confections.
Trend Themes
1. Personified Pastry Ads - Brands personifying food products in advertisements to create emotional connection with consumers.
Industry Implications
1. Food Industry - Opportunity for food brands to create unique and engaging advertisements by giving their products animated personalities.
2. Advertising Industry - Opportunity for advertising agencies to innovate and come up with creative campaigns that involve personification of products.
3. Snack Industry - Opportunity for snack brands to differentiate themselves by using personified characters in their marketing materials.
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