The Florida Gum Smile Power Campaign Leads Blind Love
Amelia Roblin — March 14, 2011 — Lifestyle
References: jwt & adsoftheworld
Not everyone has the sense to steer clear of someone totally who's wrong for him, and these Florida Gum Smile Power ads depict just how blindly these characters pursue a pretty face.
The gum brand doesn't appear to have any tooth-whitening properties, yet the focus of the campaign is the grin of the chewer. Minty fresh breath is perhaps an appealing quality in a potential mate, yet the characters in these animated ads take a few steps too close to dangerous suitors.
Designed by the JWT advertising agency of Tunisia, these cartoony prints portray a lovestruck deep sea diver leaving his air supply behind to meet his mermaid, a melting snowman pursues a Hawaiian hula dancer, and a balloon woman reaches for the hand of a cactus cowboy. Emphasizing the effect of an attractive mouth, the Florida Gum Smile Power campaign teaches mint-flavored treachery.
The gum brand doesn't appear to have any tooth-whitening properties, yet the focus of the campaign is the grin of the chewer. Minty fresh breath is perhaps an appealing quality in a potential mate, yet the characters in these animated ads take a few steps too close to dangerous suitors.
Designed by the JWT advertising agency of Tunisia, these cartoony prints portray a lovestruck deep sea diver leaving his air supply behind to meet his mermaid, a melting snowman pursues a Hawaiian hula dancer, and a balloon woman reaches for the hand of a cactus cowboy. Emphasizing the effect of an attractive mouth, the Florida Gum Smile Power campaign teaches mint-flavored treachery.
Trend Themes
1. Animated Advertising - Opportunity for creating animated ads that depict humorous and unconventional scenarios to capture consumer attention.
2. Focus on Attractive Features - Incorporating the emphasis on specific desirable qualities, such as a charming smile, to create marketing campaigns that appeal to consumer preferences.
3. Unconventional Pairings - Exploring the potential of depicting unlikely or contrasting partnerships in advertising as a way to create intrigue and generate interest in a product or service.
Industry Implications
1. Advertising - Disruptive innovation opportunity lies in developing unique and captivating advertisement strategies that utilize unconventional scenarios to engage consumers.
2. Gum and Mints - Opportunity for gum and mint companies to highlight specific attributes of their products, such as breath freshening or taste, as key selling points in marketing campaigns.
3. Animation and Design - Disruptive innovation opportunity exists in creating animated advertisements that stand out through humor, creativity, and unconventional narratives to leave a lasting impression on viewers.
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