The Crown Matches Claymation Campaign Goes Way Back in Time
Allison Love — May 20, 2010 — Marketing
References: pichaus & adsoftheworld
The newest Crown Matches Claymation caveman ad campaign features animated clay cavemen in a series of images that depict our past. The Claymation men are seen lighting matches in front of elephants, dancing at a party around a fire pit and roasting a pig.
Crown Matches is certainly capitalizing on the usefulness of evolution and the simplicity of matches over rubbing two sticks together. Either way, the Crown Matches claymation cavemen print ads are time sensitive.
Crown Matches is certainly capitalizing on the usefulness of evolution and the simplicity of matches over rubbing two sticks together. Either way, the Crown Matches claymation cavemen print ads are time sensitive.
Trend Themes
1. Claymation Advertising - The use of claymation in advertising campaigns provides a unique and engaging way to capture audience attention.
2. Nostalgic Marketing - Utilizing nostalgic elements in marketing campaigns can evoke positive emotions and resonate with consumers.
3. Time-sensitive Print Ads - Creating print ads with time-sensitive elements adds a sense of urgency and encourages immediate action from consumers.
Industry Implications
1. Advertising - The advertising industry can explore the innovative use of claymation to create captivating campaigns that leave a lasting impression.
2. Marketing - The marketing industry can incorporate nostalgic elements into their strategies to establish stronger connections with their target audience.
3. Printing and Publishing - The printing and publishing industry can leverage time-sensitive print ads to drive sales and boost customer engagement.
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