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Top 100 Cosmetics Trends in 2023

From Plant-Based Body Washes to Squalane-Powered Liquid Primers

— January 21, 2024 — Fashion
This past year has showcased how the industry has adapted and evolved to meet the diverse needs and desires of beauty enthusiasts. From roll-on arnica serums to sculpting LED skincare tools, this list of trends in cosmetics for 2023 is influencing how consumers think about beauty in the coming year.

For an all-in-one eyelash solution, Younique's QUADRA is a tubing mascara with a remarkable four-in-one formula. Serving as a primer, serum, and lash lengthener, this vegan product is enriched with performance ingredients such as peptides, plankton extract, biotin, flaxseed extract, and chia seed extract.

For fresh, blemish-free skin, the new Foreo skincare device is the Kiwi derma, a microdermabrasion pore vacuum designed to extract impurities deep within pores. This skin-smoothing device enhances overall skin tone and texture, while also firming and reducing the appearance of wrinkles.

For more cosmetics innovations in the year ahead, check out Trend Hunter’s 2024 Trend Report.
8.5
Score
Popularity
Activity
Freshness
97
Refillable Firming Body Creams
Refillable Firming Body Creams
Lendava's Body Care Cream is Formulated with 1% Retinol
<
96
Hydrating Complexion Color Correctors
Hydrating Complexion Color Correctors
Elf Cosmetics Just Launched Five Corrective Shades
<
95
High-Gloss Blonde Toners
High-Gloss Blonde Toners
Clairol Blonde It Up Crystal Glow Toners are Formulated for Blondes
<
94
Updated Affordable Cosmetic Ranges
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
<
93
Age-Defying Eye Creams
Age-Defying Eye Creams
Aeonia Eye Refresh Was Developed with Space Certified Technology
<
92
Shimmering Thermal Blushes
Shimmering Thermal Blushes
Ashunta Sherif Beauty's Thermal Blush Reacts to the Skin's pH Level
<
91
Smoothing Body Serums
Smoothing Body Serums
B-Glossy by MAËLYS Cosmetics Makes Skin Firmer & More Radiant
<
90
Organic Retinol Alternative Serums
Organic Retinol Alternative Serums
This Milky Dual-Action Serum Blends Bakuchiol & Alfalfa
<
89
Sensual Summer Fragrances
Sensual Summer Fragrances
Phlur Solar Power Captures the Scent of Salty, Sunkissed Skin
<
88
Living Biome Skincare
Living Biome Skincare
BIOJUVE Optimizes Skin Health on and Below the Surface
<
87
Warm Romantic Perfumes
Warm Romantic Perfumes
Eau d'Italie's Mystic Sunset Eau De Parfum Spray is Inspired by Positano
<
86
Plant-Based Body Washes
Plant-Based Body Washes
Ingreendients' Nourishing Body Wash is pH-Balanced and Sulfate-Free
<
85
Renewing Skincare Bundles
Renewing Skincare Bundles
BAO Laboratory Launches a New Anti-Wrinkle and Firming Beauty Set
<
84
Menopausal Wellness Brands
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
<
83
Next-Gen Whitening Solutions
Next-Gen Whitening Solutions
Boka Introduces Game-Changing Teeth Whitening Innovations
<
82
AI-Powered Skin Analyzers
AI-Powered Skin Analyzers
mySkin F.A.I.N Brings Medical-Grade Results to Smartphones at CES 2023
<
81
Pulsating Acne Treatment Devices
Pulsating Acne Treatment Devices
The 'Espada 2' Uses Blue Light Therapy & Sonic Pulsations
<
80
Pore-Blurring Setting Sprays
Pore-Blurring Setting Sprays
Milk Makeup's Pore Eclipse Matte Setting Spray Uses Lentil Extract
<
79
Efficient Acne Treatment Devices
Efficient Acne Treatment Devices
Luminance RED's Acne Treatment Device is an All-in-One Wand
<
78
Non-Comedogenic Setting Powders
Non-Comedogenic Setting Powders
Annabelle Unveils the Perfect Setting Brightening Loose Powder
<
77
Gen Alpha Skincare
Gen Alpha Skincare
JB Skrub Fills a Gap in the Market for Tween Boys
<
76
Firming Ginseng Berry Creams
Firming Ginseng Berry Creams
Sulwhasoo's Ultimate S Cream Visibly Transforms Skin
<
75
Refillable Beauty Launches
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
<
74
Minimalist Skincare Creams
Minimalist Skincare Creams
Lendava's Good Morning Cream is Award-Winning and Slick
<
73
Topical Hair Growth Products
Topical Hair Growth Products
These Viviscal Haircare Products Come in Four Options
<
72
Blurring Scar Primers
Blurring Scar Primers
The Sealed Active Scar Primer Has Encapsulated Retinol & Onion Bulb Extract
<
71
Gentle Renewal Skincare Lines
Gentle Renewal Skincare Lines
Burt's Bees Launched the Renewal Line in January 2023
<
70
Computerized Lipstick Applicators
Computerized Lipstick Applicators
L'Oréal Unveiled HAPTA at CES 2023
<
69
Sculptural Solid Moisturizers
Sculptural Solid Moisturizers
This Three-in-One Skincare Bar is Shaped Like a Gua Sha Stone
<
68
Eco-Minded Grooming Products
Eco-Minded Grooming Products
Hawkins & Brimble Natural Grooming Products Come in Many Varieties
<
67
Sculpting LED Skincare Tools
Sculpting LED Skincare Tools
This High-Tech Skincare Tool Gleans from Ancient Beauty Rituals
<
66
Upgraded Beauty Primers
Upgraded Beauty Primers
Elf Cosmetics Improved Its Best-Selling Primer with 4% Niacinamide
<
65
Teeth-Brightening Glosses
Teeth-Brightening Glosses
Hismile's Glostik Tooth Gloss Reflects Light to Make Teeth Appear Whiter
<
64
Lunar New Year-Inspired Packaging
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
<
63
Bunny-Themed Makeup Collections
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
<
62
Nourishing Oleo-Infusion Serums
Nourishing Oleo-Infusion Serums
Yves Rocher Expands Its Riche Crème Line with a New Serum
<
61
Soothing Sunscreen Ranges
Soothing Sunscreen Ranges
The AVEENO® Protect + Soothe Range is Multi-Functional
<
60
Doll-Inspired Personal Care Collections
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
<
59
Expressive Eye Cosmetic Capsules
Expressive Eye Cosmetic Capsules
Millie Bobby Brown Launches All Eyes On You Cosmetics Collection
<
58
Virtual Video Call Makeup
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
<
57
Masculine Gen Z Fragrances
Masculine Gen Z Fragrances
YSL MYSLF is a Refillable Fragrance Redefining Modern Masculinity
<
56
Light Therapy Face Masks
Light Therapy Face Masks
The AMIRO L1 LED Light Therapy Face Mask is an All-in-One Skincare Device
<
55
All-in-One Luxury Serum Solutions
All-in-One Luxury Serum Solutions
Olay Launched the Super Serum, Boasting a Lightweight Formula
<
54
Hybrid Plant-Based Lip Balms
Hybrid Plant-Based Lip Balms
Summer Fridays' Lip Butter Balm Has a 7,000 Person Waitlist
<
53
Electronic Eyebrow Makeup Applicators
Electronic Eyebrow Makeup Applicators
L'Oréal Brow Magic Debuted at CES 2023
<
52
Croissant-Scented Perfumes
Croissant-Scented Perfumes
Crumb Couture by Snif Pays Homage to Baked Goods
<
51
Roll-On Arnica Serums
Roll-On Arnica Serums
The Depuffer by PillowtalkDerm is Supercharged with Actives
<
50
Retinol-Infused Water Creams
Retinol-Infused Water Creams
Elizabeth Arden's Water Cream Delivers Benefits Without Discomfort
<
49
Potent Under-Eye Creams
Potent Under-Eye Creams
Herbivore Botanicals Starts the Year Strong with the SuperNOVA Formula
<
48
Rave-Inspired At-Home Manicures
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
<
47
Pride-Celebrating Nail Polishes
Pride-Celebrating Nail Polishes
The Sally Hansen Insta-Dri x Pride Collection Has 12 Shades
<
46
Gen X Influencer Campaigns
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
<
45
Zodiac-Inspired Nail Polishes
Zodiac-Inspired Nail Polishes
The OPI Big Zodiac Energy Collection is Arriving for Fall 2023
<
44
Light Therapy Face Masks
Light Therapy Face Masks
Seungeop Lim Designs This New-Age LED Mask for COZCORE
<
43
Chocolate-Inspired Exfoliating Body Scrubs
Chocolate-Inspired Exfoliating Body Scrubs
Butter & Me Boasts a Series of Interesting Body Scrubs
<
42
Fridge-Fresh Cryo-Facial Masks
Fridge-Fresh Cryo-Facial Masks
HPPY Skin's Refresh Mask Promises to Wake Up Dull Skin
<
41
Three-Step Skincare Treatments
Three-Step Skincare Treatments
The Glo2Facial by Geneo Unlocks the Body’s Natural Superpowers
<
40
At-Home Skincare Creators
At-Home Skincare Creators
Amorepacific's COSMECHIP is Debuting at CES 2023
<
39
Squalane-Powered Liquid Primers
Squalane-Powered Liquid Primers
e.l.f. Cosmetics Recently Released this Lightweight Liquid Primer
<
38
Hydrating Plant-Powered Lip Oils
Hydrating Plant-Powered Lip Oils
NYX’s Fat Oil Lip Drip Delivers High Shine & Lasting Hydration
<
37
Sun Protection Patches
Sun Protection Patches
Sun Patch Protects Targeted Areas from Harmful UV Rays
<
36
Vibrant Lip Plumping Shades
Vibrant Lip Plumping Shades
U Beauty Releases Four Additional Shades of Its Plasma Lip Compound
<
35
Dollar Store Skincare Ranges
Dollar Store Skincare Ranges
Levitate Beauty is Arriving at Family Dollar for a Low Cost
<
34
Soft Plumping Glosses
Soft Plumping Glosses
MAC Cosmetics' Squirt Plumping Gloss Stick Has a Soft, Spreadable Bullet
<
33
Lipstick-Like Personal Perfumes
Lipstick-Like Personal Perfumes
Givenchy Beauty's L'Interdit Solid Perfume is Packaged Like a Balm
<
32
Solid Perfume Pens
Solid Perfume Pens
Boots' #Mood Fresh Solid Fragrance Pencil Precisely Applies Scent
<
31
Children's Program Nail Polishes
Children's Program Nail Polishes
The Sally Hansen x Sesame Street Collection is Nostalgic
<
30
Oversized Soap Bricks
Oversized Soap Bricks
Dr. Squatch's Mega Bricc is a Supersized Cleaning Solution for Gen Z
<
29
Fruity Feminine Fragrances
Fruity Feminine Fragrances
Victorinox Launches Three New Scents Under its Heritage For Her Line
<
28
Collagen Cleansing Balms
Collagen Cleansing Balms
FaceGym's Active Collagen Wonder Cleansing Balm Boosts Collagen Stores
<
27
Microdermabrasion Pore Vacuums
Microdermabrasion Pore Vacuums
Foreo's Triple-Action Kiwi Derma Keeps Skin Looking Fresh & Refined
<
26
Luxury Skincare Holiday Collections
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
<
25
4-in-1 Tubing Mascaras
4-in-1 Tubing Mascaras
QUADRA is a Primer, Serum, Tubing Encapsulator & Lash Lengthener
<
24
Luxury Spa-Inspired Skincare Lines
Luxury Spa-Inspired Skincare Lines
clé de peau's SYNACTIF Line Delivers Radiant Skin
<
23
Playful Doll-Themed Cosmetics
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
<
22
Radiance-Boosting Tinted Moisturizers
Radiance-Boosting Tinted Moisturizers
Ever's Daylight Radiance Moisturizer Comes in Six Shades
<
21
Stunning Engraved Lipstick Collections
Stunning Engraved Lipstick Collections
Florasis Became a TikTok Sensation Because of Its Designs
<
20
Expressive Body Mists
Expressive Body Mists
Phlur Body Mists are Modern, Wearable, Layerable Scents
<
19
Skincare Refill Pods
Skincare Refill Pods
Drunk Elephant Has Launched Refill Pods for Two of Its Best-Sellers
<
18
Ultra-Luxurious French Perfumes
Ultra-Luxurious French Perfumes
Initio Parfums Privés Spotlights Its Oud for Greatness Fragrance
<
17
Subtle Body Care Collections
Subtle Body Care Collections
Bath & Body Works Added Seven New Scents to its 'Neutrals' Collection
<
16
Long-Lasting Satin Lipsticks
Long-Lasting Satin Lipsticks
Elf Cosmetics Launches the O Face Satin Lipstick Shades
<
15
3D-Printed Skin Supplements
3D-Printed Skin Supplements
Nourished x Neutrogena Skin360 SkinStacks Debuted at CES 2023
<
14
Double Capsule Eye Serums
Double Capsule Eye Serums
DECORTÉ Expands the Liposome Line with the 'Advanced Healing Eye Serum'
<
13
Evocative Weekday Fragrances
Evocative Weekday Fragrances
Monday to Friday by Zara Shares a Mood for Each Day of the Week
<
12
Melanin-Rich Skin Lotions
Melanin-Rich Skin Lotions
Nivea Skin Firming Melaning Beauty & Hydration Lotion is Revitalizing
<
11
Gritty Fragrance Brands
Gritty Fragrance Brands
Born to Stand Out Makes Scents Like "Mud" and "Dirty Rice"
<
10
AI-Powered Skincare Devices
AI-Powered Skincare Devices
The Tri-Light +SABI AI Uses Data to Enhance Users' Skincare Routines
<
9
AI-Generated Beauty Images
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
<
8
AI-Generated Body Sprays
AI-Generated Body Sprays
Axe A.I. is Specially Formulated By AI & Marketed with AR
<
7
Degreaser-Inspired Colognes
Degreaser-Inspired Colognes
MSCHF's Smells Like WD-40 Was Inspired by an Industrial Lubricant
<
6
Soft Lip Oil Sticks
Soft Lip Oil Sticks
NYX's Fat Oil Slick Clicks Nourish and Hydrate with Vegan Ingredients
<
5
Soothing Brightening Serums
Soothing Brightening Serums
The Light On Serum Combines Cica & 3-O-Ethyl Ascorbic Acid
<
4
Aromatic Anime-Themed Perfumes
Aromatic Anime-Themed Perfumes
These Studio Ghibli Perfumes Come in Three Scents
<
3
High-Performance Eye Creams
High-Performance Eye Creams
Shiseido Launched the Legendary Enmei Ultimate Brilliance Eye Cream
<
2
Aromatic Rich Moisturizers
Aromatic Rich Moisturizers
Sol de Janeiro's Delícia Drench Introduces a New Cheirosa 59 Scent
<
1
Anti-Aging Retinol Eye Creams
Anti-Aging Retinol Eye Creams
Dermalogica's Age Reversal Eye Complex is Potent and Effective
<