QUADRA is a Primer, Serum, Tubing Encapsulator & Lash Lengthener
Laura McQuarrie — August 28, 2023 — Fashion
References: youniqueproducts & thezoereport
QUADRA is one of the latest launches from direct sales beauty company Younique and this tubing mascara boasts an impressive four-in-one formula that does the duty of a primer, serum and a lash lengthener. This multifunctional formula is vegan and it's packed with not only performance ingredients but also nourishing ones like peptides, plankton extract, biotin, flaxseed extract and chia seed extract.
This tubing mascara is optimized to deliver the benefits of a serum with the maximum volume, length and lift of a fiber mascara. This unique formula is paired with a Custom Dual Bristle Applicator that simplifies the task of coating, combing through and conditioning individual eyelashes.
This multitasking mascara from Younique speaks to consumers who want dramatic thicker-looking lashes, immediately and in as few steps as possible.
This tubing mascara is optimized to deliver the benefits of a serum with the maximum volume, length and lift of a fiber mascara. This unique formula is paired with a Custom Dual Bristle Applicator that simplifies the task of coating, combing through and conditioning individual eyelashes.
This multitasking mascara from Younique speaks to consumers who want dramatic thicker-looking lashes, immediately and in as few steps as possible.
Trend Themes
1. Multifunctional Tubing Mascaras - This trend highlights the rise of mascaras that offer multiple benefits in one product, such as priming, lengthening, and conditioning lashes.
2. Performance Ingredients in Mascara - This trend focuses on the use of performance ingredients, including peptides, plankton extract, and biotin, to enhance the effectiveness of mascaras.
3. Simplified Mascara Application - This trend emphasizes the development of mascaras with innovative applicators, like the Custom Dual Bristle Applicator, to make coating, combing, and conditioning lashes easier.
Industry Implications
1. Beauty and Cosmetics - This industry can explore the potential of creating multifunctional tubing mascaras that provide various lash benefits in a single product, catering to consumers' desire for efficiency and convenience.
2. Skincare - This industry has an opportunity to incorporate performance ingredients, such as peptides and plankton extract, into mascaras to offer added nourishment and conditioning benefits to lashes.
3. Beauty Tools and Accessories - This industry can develop innovative mascara applicators, like the Custom Dual Bristle Applicator, that simplify the process of applying mascara and enhance the overall user experience.
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