MSCHF's Smells Like WD-40 Was Inspired by an Industrial Lubricant
Laura McQuarrie — February 9, 2023 — Marketing
References: smellslikewd40 & famouscampaigns
For years, people have been making memes about the smell of WD-40 and art collective MSCHF created a cologne called Smells Like WD-40 that actually offers up an aftershave inspired by the popular industrial lubricant spray.
According to a review from YouTuber Casey Neistat, MSCHF’s “Eau de Industrie” truly does smell like the anti-corrosion lubricant spray WD-40. The content creator summed up the product by saying, "In conclusion, it’s as awful as you can imagine."
MSCHF's Smells Like WD-40 (not endorsed by WD-40) went up as a real product that sold for $44 and it quickly sold out. The art collective is constantly plugged into timely and culturally relevant drops and this new release launched right as interest in workwear is at an all-time high.
According to a review from YouTuber Casey Neistat, MSCHF’s “Eau de Industrie” truly does smell like the anti-corrosion lubricant spray WD-40. The content creator summed up the product by saying, "In conclusion, it’s as awful as you can imagine."
MSCHF's Smells Like WD-40 (not endorsed by WD-40) went up as a real product that sold for $44 and it quickly sold out. The art collective is constantly plugged into timely and culturally relevant drops and this new release launched right as interest in workwear is at an all-time high.
Trend Themes
1. Industrial-inspired Scents - Opportunities for fragrance companies to incorporate unconventional odors into their product line, such as those inspired by industrial lubricants.
2. Nostalgia Aesthetics - The appeal of products that evoke feelings of nostalgia and familiarity in consumers, such as colognes inspired by common household products.
3. Crossovers - The potential for collaborations between seemingly unrelated industries to create unique and unexpected products, as showcased by MSCHF's combination of fragrance and industrial materials.
Industry Implications
1. Fragrance - Fragrance companies can explore unconventional scents and collaborations to expand their product offerings and drive consumer interest.
2. Art/design Collectives - Art and design collectives can experiment with unconventional product launches to appeal to consumers seeking unique and unconventional goods.
3. Workwear Apparel - The success of MSCHF's release highlights the potential for workwear-inspired apparel and accessories in the fashion industry.
7.6
Score
Popularity
Activity
Freshness
