From Pandemic Dating Apps to Virtual Wedding Services
Ellen Smith — January 24, 2021 — Lifestyle
This list of 2020 romance trends serves as a reminder of the importance of love and romance during difficult times.
2020 has been a weird year for most industries, but one of the biggest pivots had to come from dating apps, who are now catering to socially distant and home-bound love seekers. Brands like Tinder took advantage of this time by opening its Tinder Passport feature to all, enabling users to change their location to see potential matches all over the world, offering entertainment and escapism. Meanwhile, Hinge adapted by creating an in-app video call feature, which encouraged more face-to-face interaction.
Also seen in this list are brands and services catering to already-established lovers. One standout is Lovestream -- a livestreaming wedding service that allowed friends and family to see their loved ones get married.
2020 has been a weird year for most industries, but one of the biggest pivots had to come from dating apps, who are now catering to socially distant and home-bound love seekers. Brands like Tinder took advantage of this time by opening its Tinder Passport feature to all, enabling users to change their location to see potential matches all over the world, offering entertainment and escapism. Meanwhile, Hinge adapted by creating an in-app video call feature, which encouraged more face-to-face interaction.
Also seen in this list are brands and services catering to already-established lovers. One standout is Lovestream -- a livestreaming wedding service that allowed friends and family to see their loved ones get married.
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