Facebook's Tuned App Connects Loved Ones Who are Physically Apart
Laura McQuarrie — April 10, 2020 — Lifestyle
References: apps.apple & designtaxi
Facebook created a new resource for couples called the Tuned app, which recognizes that people need new ways to communicate at a time when they may physically need to be apart from one another for the health and safety of the global community. Facebook describes Tuned as "a private space where you and your significant other can just be yourselves," and it's a place where couples can connect their Spotify accounts to share music with one another, send photos, share stickers, leave voice messages and share their moods to create a better sense of understanding and closeness.
The app for couples helps to create a digital scrapbook of life's moments and responds to a time of crisis where many people are feeling the strain of being apart from one another.
The app for couples helps to create a digital scrapbook of life's moments and responds to a time of crisis where many people are feeling the strain of being apart from one another.
Trend Themes
1. Digital Scrapbooking - Opportunity to develop innovative platforms that allow couples to create and share digital scrapbooks of their shared moments.
2. Remote Communication - Potential for creating disruptive communication tools that cater to the needs of couples who are physically separated.
3. Emotional Connection - Opportunity to develop technologies and apps that help couples feel closer and more connected emotionally, despite physical distance.
Industry Implications
1. Technology - Tech companies can explore the development of apps and platforms for couples, focusing on digital scrapbooking and enhanced remote communication.
2. Social Media - Social media platforms can build on the concept of Tuned, creating features that specifically cater to couples and their needs for emotional connection.
3. Entertainment - Entertainment industries have an opportunity to integrate couples' music preferences and shared experiences into their offerings, creating personalized and meaningful content.
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