Pepsi Created a Lab-Grown Engagement Ring with Crystal Pepsi
Laura McQuarrie — February 27, 2020 — Lifestyle
References: pepsigiveaways & adweek
Just before Valentine’s Day, Pepsi unveiled a unique lab-grown engagement ring made with real Crystal Pepsi that can be won through the PepsiProposal contest. To create the Crystal Pepsi Engagement Ring, Crystal Pepsi was boiled down to a basic carbon form, then ground into a powder and added to create the 1.53-carat, lab-grown alternative diamond. While many Millennials are investing in lab-grown diamonds for their ethical or cost-conscious benefits, no one has likely ever considered being able to wear a ring made with their favorite soda.
The contest giveaway from Pepsi will be concluded in early March so that the winner can be announced mid-month—just in time for National Proposal Day on March 20th.
Outside of their zone of genius, brands are creating unexpected extensions of their products or services, especially ones that offer experiences that are novel and long-lasting.
Image Credit: Pepsi
The contest giveaway from Pepsi will be concluded in early March so that the winner can be announced mid-month—just in time for National Proposal Day on March 20th.
Outside of their zone of genius, brands are creating unexpected extensions of their products or services, especially ones that offer experiences that are novel and long-lasting.
Image Credit: Pepsi
Trend Themes
1. Lab-grown Engagement Rings - The rise of lab-grown diamonds presents disruptive innovation opportunities in the traditional diamond industry.
2. Brand Product Extensions - Brands can explore disruptive innovation opportunities by creating unexpected extensions of their products or services.
3. Novel Experiences - The demand for novel and long-lasting experiences opens up avenues for disruptive innovation in various industries.
Industry Implications
1. Diamond Industry - The lab-grown diamond trend offers disruptive innovation opportunities in the traditional diamond industry.
2. Food and Beverage Industry - Innovative product extensions, like soda-based engagement rings, can create disruptive opportunities within the food and beverage industry.
3. Retail Industry - The demand for novel and unique experiences in products can drive disruptive innovation within the retail industry.
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