The Hingie Shop By Hinge Sells Merch That Celebrates "Delete Day"
Laura McQuarrie — January 8, 2020 — Lifestyle
References: hingieshop & campaignlive
Tons of brands are creating their own limited-edition merchandise shops and dating app Hinge is getting in on the action with The Hingie Shop. Last year, Hinge introduced a mascot called Hingie that continually sacrifices itself for love and helps to drive home the message that the app is "designed to be deleted." Based on this idea, The Hingie Shop is full of items that are designed to be destroyed, including mascot-shaped piñatas, marshmallows for roasting and bath bombs for dissolving.
Hinge is also encouraging couples to celebrate their "delete day" by purchasing giftable items from the shop. Of course, there are also a handful of items for romantics like ring boxes, stuffed animals and 14-carat gold necklace with real diamonds.
Image Credit: Hinge
Hinge is also encouraging couples to celebrate their "delete day" by purchasing giftable items from the shop. Of course, there are also a handful of items for romantics like ring boxes, stuffed animals and 14-carat gold necklace with real diamonds.
Image Credit: Hinge
Trend Themes
1. Gimmick Merchandise - Limited-edition items that are intentionally designed for single-use appeal to consumers seeking unique, memorable experiences.
2. Mascot Marketing - Brands leveraging mascots in their promotions can create a playful and emotionally engaging narrative.
3. Celebration Commerce - Merch shops focused on celebrating specific milestones encourage consumers to make special purchases for memorable events.
Industry Implications
1. Dating Apps - Dating platforms diversifying into merchandise offer users a tangible way to engage with their brand.
2. E-commerce - Online shops with exclusive, limited-time products enhance consumer engagement and drive urgency in purchasing decisions.
3. Giftware - Gift-focused merchandise lines tailored for celebratory occasions provide opportunities for innovative product offerings.
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