The 'Promenad' App Helps Singles Connect and Socialize
Michael Hemsworth — October 17, 2020 — Tech
References: gopromenad & betalist
The 'Promenad' app is a different kind of dating platform for singles that will provide them with a way to connect with others in their neighborhood and help them to socialize organically. The app uses a location-based functionality to connect users based on where they are in the community to help them start talking about topics they can both relate to. Instead of being just for dating, the app is great for helping users to expand their social circle and create meaningful relationships with those around them.
The 'Promenad' app provides services to users free of charge and will offer a limited number of interactions per day only that will renew every eight hours. This encourages users to focus more on the quality of their connections over quantity.
The 'Promenad' app provides services to users free of charge and will offer a limited number of interactions per day only that will renew every eight hours. This encourages users to focus more on the quality of their connections over quantity.
Trend Themes
1. Location-based Socializing - There is an opportunity for other social apps to use location-based features to connect users and help them socialize in person.
2. Community Building Apps - Apps that help build communities around a neighborhood or shared interest could see increased usage as people seek to connect with those physically around them.
3. Quality Over Quantity - Emphasizing limiting daily interactions could be a disruptive innovation opportunity for other dating or social apps looking to foster higher quality connections.
Industry Implications
1. Online Dating - The 'Promenad' app is disrupting traditional online dating by focusing on connecting people in the same neighborhood.
2. Social Networking - The app presents an opportunity for other social networking apps to incorporate location-based features to help users connect with people around them.
3. Neighborhood- or Interest-based Communities - An opportunity exists for developers to create niche apps that foster relationships with those in specific neighborhoods or shared interest groups.
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