Burger King is Observing Valentine's Day with Harley Quinn
Laura McQuarrie — February 6, 2020 — Lifestyle
References: bk & businesswire
To kick off the 2020 release of Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn,) where Harley Quinn and Joker are officially broken up, Burger King is teaming up with Warner Bros. Pictures for an anti-Valentine's Day burger campaign. As part of the campaign, fans will be able to visit participating locations in New York City, Los Angeles, San Francisco and Boston with a printed photo of their ex to get a Birds of Prey-themed “breakup box." These boxes are decorated with scrawling pink writing that asks: "Who needs The Joker when you can have the King?"
Harley Quinn will also be taking over an entire Burger King restaurant in NYC. The 'Burger Quinn' location will be unmissable, completely decked out with Quinn's signature graffiti and style.
Image Credit: Burger King
Harley Quinn will also be taking over an entire Burger King restaurant in NYC. The 'Burger Quinn' location will be unmissable, completely decked out with Quinn's signature graffiti and style.
Image Credit: Burger King
Trend Themes
1. Anti-valentine's Campaigns - Creating burger campaigns that celebrate anti-Valentine's Day with unique promotions and themes.
2. Collaborations with Film Studios - Partnering with film studios to leverage popular movie releases and create innovative marketing campaigns.
3. Character Takeover Experiences - Transforming physical locations to immerse customers in a themed experience based on a fictional character.
Industry Implications
1. Fast Food - Utilizing themed promotions and collaborations to engage customers and stand out in a competitive industry.
2. Film and Entertainment - Exploring partnerships with brands and businesses outside of traditional marketing channels to extend the reach and impact of movie releases.
3. Restaurant and Hospitality - Creating unique and immersive dining experiences that attract customers and generate buzz for a restaurant or chain.
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