Trulieve Debuted the '4.20 for All' NFT Collection and Campaign
Colin Smith — April 4, 2022 — Social Good
References: trulieve
'Trulieve,' the United States-based cannabis company, has announced the launch of the '4.20 for All' NFT collection. The NFTs were designed around celebrating the diverse communities and cultures that use Trulieve's products. As such, each NFT depicts a different-colored hand holding a cannabis-related item, such as an edible, a vape pen, or a flower. With this NFT collection, Trulieve has become the first multi-state operating cannabis company to enter the Metaverse.
The NFTs debuted on April 2nd at 1 p.m EST, exactly 420 hours before April 20th, which is an homage to the nationally recognized cannabis holiday. There will be 10 different NFTs, each of which with 42 copies to a total of 420 NFTs auctioned. The NFTs cost 0.42 Ethereum, which is approximately $1,450 USD. All proceeds from the sale of this collection will be donated to 'Last Prisoner Project,' a non-profit organization dedicated to helping free individuals in prison for non-violent cannabis-related convictions.
Image Credit: Trulieve
The NFTs debuted on April 2nd at 1 p.m EST, exactly 420 hours before April 20th, which is an homage to the nationally recognized cannabis holiday. There will be 10 different NFTs, each of which with 42 copies to a total of 420 NFTs auctioned. The NFTs cost 0.42 Ethereum, which is approximately $1,450 USD. All proceeds from the sale of this collection will be donated to 'Last Prisoner Project,' a non-profit organization dedicated to helping free individuals in prison for non-violent cannabis-related convictions.
Image Credit: Trulieve
Trend Themes
1. Cannabis Nfts - Cannabis companies can explore the creation of NFTs to celebrate diversity, culture, and their products, while also entering the world of the Metaverse.
2. Crypto for Cannabis - Cannabis companies can adopt the use of cryptocurrency, such as Ethereum, for the sale of their products and related ventures, providing an additional revenue stream and attracting tech-savvy customers.
3. Social Justice Initiatives - Cannabis companies can partner with social justice initiatives, such as 'Last Prisoner Project,' to address past injustices and engage with their communities in a meaningful way.
Industry Implications
1. Cannabis - The cannabis industry can explore the use of NFTs, cryptocurrency, and social justice initiatives to expand their customer base and create new revenue streams.
2. Art - The art industry can explore the use of NFTs as a new avenue for artists to sell and showcase their work, allowing for unique direct-to-consumer transactions and increased transparency and authenticity.
3. Blockchain - The blockchain industry can explore the integration of NFTs and cryptocurrency with different sectors, such as cannabis, to create disruptive innovation opportunities and drive mainstream adoption of blockchain technology.
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