Zinka Colored Nosecoat Protects You From the Sun in Style
Marissa Brassfield — May 31, 2010 — Lifestyle
References: zinka & blog.urbanoutfitters
Zinc oxide has long been used by lifeguards to shield their noses from the sun's dangerous rays, and this Zinka Colored Nosecoat helps you do so in style. No more Wite-Out noses here--Zinka comes in several different shades to match your swimsuit, and it's every bit as effective as the old stuff.
See more real-life snaps of Zinka Colored Nosecoat in action above. I think I've finally found a sunscreen I can stand behind.
Implications - This particular innovation demonstrates that although consumers want to take care of their health, they're also concerned about their vanity. Corporations may entice more consumers into purchasing and using their products if they can manage a way to make consumers look cool while doing so.
See more real-life snaps of Zinka Colored Nosecoat in action above. I think I've finally found a sunscreen I can stand behind.
Implications - This particular innovation demonstrates that although consumers want to take care of their health, they're also concerned about their vanity. Corporations may entice more consumers into purchasing and using their products if they can manage a way to make consumers look cool while doing so.
Trend Themes
1. Colored Sunscreen - Incorporating different shades into sun protection products creates an opportunity for consumers to express their personal style while staying safe from the sun.
2. Vanity-driven Health Products - The desire for health-conscious products that also enhance appearance presents an opportunity to create innovative solutions that cater to both needs simultaneously.
3. Fashionable Sun Protection - There is a growing demand for sun protection products that integrate fashion elements, allowing consumers to make a statement while prioritizing their health.
Industry Implications
1. Cosmetics - Cosmetics companies can explore the development of trendy sun protection products that incorporate different shades and styles.
2. Sports and Outdoor Recreation - In the sports and outdoor recreation industry, there is an opportunity to create stylish and effective sun protection gear that matches consumers' outfits and personal preferences.
3. Fashion and Swimwear - Fashion and swimwear brands can collaborate with sunscreen manufacturers to create fashionable and branded sun protection products, offering consumers a complete sun-ready ensemble.
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