Packaging brands are adding traceability to packages for verification
Trend - Packaging brands are creating tech-based solutions for traceability. These enable consumers, and partnered businesses, to trace packaging back to its source. Often via scanning a QR code, NFC touchpoint, or blockchain ID, it is easy for any user to verify stated sustainability claims.
Insight - While many brands claim their packaging solutions are sustainable or recyclable, making claims such as "76% recycled aluminum,' there is no convenient way for the average consumer to verify most of these statements. While some packaging solutions, such as paper-based ones, are more clearly sustainable, some may be more difficult to ascertain. However, consumers who desire to live eco-friendly lifestyles would appreciate further assurance, leading to brands adding traceable packaging solutions.
Insight - While many brands claim their packaging solutions are sustainable or recyclable, making claims such as "76% recycled aluminum,' there is no convenient way for the average consumer to verify most of these statements. While some packaging solutions, such as paper-based ones, are more clearly sustainable, some may be more difficult to ascertain. However, consumers who desire to live eco-friendly lifestyles would appreciate further assurance, leading to brands adding traceable packaging solutions.
Workshop Question - How could your brand deepen its connection to consumers by increasing transparency?
Trend Themes
1. Digital Twin Integration - Connected fragrance bottles with RFID tags and QR codes create a seamless experience for consumers to verify product authenticity and origin.
2. Eco-friendly Verification - Sustainable packaging solutions with traceability features like Securikett’s PaperVOID labels allow consumers to easily confirm the eco-credentials of products they purchase.
3. Blockchain Traceability - Blockchain-based solutions like TraceX enhance transparency within the supply chain, ensuring the authenticity and safety of products from raw materials to end consumers.
Industry Implications
1. Consumer Packaged Goods (CPG) - In the CPG industry, the addition of traceability features to packaging can significantly improve consumer trust and brand transparency.
2. Food and Beverage - Traceability solutions in food and beverage packaging help verify the authenticity and safety of products, mitigating risks associated with food fraud and contamination.
3. Luxury Goods - Connected packaging in the luxury goods sector enables verification of product authenticity and offers an enhanced consumer experience through integrated digital twins.
5 Featured, 41 Examples:
15,527 Total Clicks
Date Range:
Dec 23 — Aug 24
Trending:
This Quarter and Average
Consumer Insight Topics:
