The Nescafé Instant Coffee Range Has Two New Options
Michael Hemsworth — April 13, 2024 — Lifestyle
References: nescafe & drugstorenews
The Nescafé instant coffee range has been expanded to provide consumers with an easy way to prepare high-quality coffee drinks from the comfort of home or even at their desk.
The products include the Nescafé Gold Espresso in blonde and intense roasts, which are both crafted with Gold Roasted Arabica Beans to deliver a cafe-quality flavor with cream notes to boot. The Nescafé Ice Roast is quick to dissolve in cold liquid to make ice coffee as quick to prepare as possible, while also pairing well with milk. The products are priced starting at $7.39.
Director of Nescafé US Brand Marketing Jonathan Iams commented on the new additions to the Nescafé instant coffee range saying, "The coffee drinking habits of Americans are ever-changing, but we continue to see a growing demand for espresso-based and cold coffee beverages—alongside an increasing interest in making these café-quality beverages from home. Nescafé’s newest products offer bold flavors and convenience, ensuring every coffee lover can make their perfect cup without compromise. This promise is at the heart of the Nescafé brand, as we continually strive to create coffee experiences that reinvigorate and inspire our communities—from our coffee farmers to consumers—to make a positive and sustainable impact in their world.”
The products include the Nescafé Gold Espresso in blonde and intense roasts, which are both crafted with Gold Roasted Arabica Beans to deliver a cafe-quality flavor with cream notes to boot. The Nescafé Ice Roast is quick to dissolve in cold liquid to make ice coffee as quick to prepare as possible, while also pairing well with milk. The products are priced starting at $7.39.
Director of Nescafé US Brand Marketing Jonathan Iams commented on the new additions to the Nescafé instant coffee range saying, "The coffee drinking habits of Americans are ever-changing, but we continue to see a growing demand for espresso-based and cold coffee beverages—alongside an increasing interest in making these café-quality beverages from home. Nescafé’s newest products offer bold flavors and convenience, ensuring every coffee lover can make their perfect cup without compromise. This promise is at the heart of the Nescafé brand, as we continually strive to create coffee experiences that reinvigorate and inspire our communities—from our coffee farmers to consumers—to make a positive and sustainable impact in their world.”
Trend Themes
1. Premium Instant Coffee Innovation - Opportunity to create high-quality instant coffee with creamy notes for a cafe-like experience.
2. Convenient Ice Coffee Solutions - Opportunity to develop quick-dissolving instant coffee for easy ice coffee preparation.
3. Home-made Cafe-quality Beverages - Opportunity to offer home consumers espresso-based and cold coffee beverages with bold flavors.
Industry Implications
1. Food and Beverage Industry - Disruptive innovation in creating premium instant coffee products to cater to changing consumer coffee habits.
2. Retail Industry - Disruptive innovation in introducing convenient instant coffee options for at-home or on-the-go consumption.
3. Coffee Market - Disruptive innovation in supplying consumers with cafe-quality coffee products that prioritize flavor and convenience.
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