Pinko Launches a Digital Twins Collection for Its Bags
References: pinko & fashionunited.uk
Italy-based brand Pinko is poised to unveil 'The New Love Bag Collection' with a cutting-edge authentication system anchored in digital twins. Teaming up with Temera, a leading provider of IoT solutions for the fashion industry, the collection's over 630 thousand pieces will incorporate an NFC cryptographic tag for seamless product authentication.
"Pinko has always adopted a pioneering approach to exploit new technologies. Thanks to the digital twin, we are progressively moving towards the digital product passport, offering our customers a new dimension of transparency and authenticity," said Marco Ruffa, Pinko's Marketing & Digital Transformation Director.
The incorporation of blockchain technology enhances the security of the authentication process, ensuring the provenance and uniqueness of each item for conscious consumers.
Image Credit: Pinko
"Pinko has always adopted a pioneering approach to exploit new technologies. Thanks to the digital twin, we are progressively moving towards the digital product passport, offering our customers a new dimension of transparency and authenticity," said Marco Ruffa, Pinko's Marketing & Digital Transformation Director.
The incorporation of blockchain technology enhances the security of the authentication process, ensuring the provenance and uniqueness of each item for conscious consumers.
Image Credit: Pinko
Trend Themes
1. Digital Twins - Pinko is using digital twins for authentication, providing customers with transparency and authenticity.
2. Iot Solutions - Pinko is teaming up with Temera to incorporate NFC cryptographic tags for seamless product authentication.
3. Blockchain Technology - Incorporating blockchain technology enhances security and ensures the provenance and uniqueness of each Pinko bag.
Industry Implications
1. Fashion Industry - Pinko is utilizing digital twins and IoT solutions to revolutionize the authentication process for bags.
2. Technology Industry - The use of digital twins and blockchain technology in Pinko's bag collection is disrupting the fashion and technology industries.
3. Consumer Goods Industry - Pinko's innovative authentication system using NFC cryptographic tags and blockchain technology is creating a new standard for transparency and authenticity in the consumer goods industry.
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