A Camera-Shaped Ad Frames a Perfect Shot with the Canon EOS 1200D
Laura McQuarrie — May 23, 2014 — Marketing
References: estorenon & creativecriminals
As part of the promotions for the Canon EOS 1200D, Canon set up a billboard frame in the shape of a camera and placed it in the perfect location for a photo op.
Although it doesn't seem like there's much room for text, Canon managed to pack in quite a bit of information, including the new camera's model number, logo and a line of text that encouraged passersby to "Take the perfect picture."
Although this text isn't necessary, it is useful to be able to highlight that specific model. As well as being pretty effective, the ad is fun and not overly obtrusive and people seem happy to work the camera-shaped advertisement into their photos.
Although it doesn't seem like there's much room for text, Canon managed to pack in quite a bit of information, including the new camera's model number, logo and a line of text that encouraged passersby to "Take the perfect picture."
Although this text isn't necessary, it is useful to be able to highlight that specific model. As well as being pretty effective, the ad is fun and not overly obtrusive and people seem happy to work the camera-shaped advertisement into their photos.
Trend Themes
1. Interactive Billboard Advertising - Creating billboard frames that encourage audience interaction and engagement through photo opportunities with branded elements.
2. Brand Integration in Daily Life - Incorporating branding into everyday experiences, such as using camera-shaped billboards to seamlessly integrate promotional content.
3. Innovative Outdoor Advertising - Developing unique and visually striking advertising methods, like camera-shaped billboards, to capture attention and stand out in competitive markets.
Industry Implications
1. Advertising and Marketing - The advertising industry can explore the use of interactive billboards and brand integration strategies to engage consumers in unique ways.
2. Outdoor Media - Outdoor media companies can offer innovative advertising spaces, like camera-shaped billboards, to attract brands looking for creative and eye-catching promotional opportunities.
3. Camera and Photography - Companies in the camera and photography industry can collaborate with advertisers to create camera-shaped billboards that showcase their products while generating brand awareness.
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