The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
Laura McQuarrie — May 14, 2014 — Marketing
References: transavia & creativecriminals
To prove that you can book a trip for the price of dinner at a restaurant, travel booking website Transavia staged 'The Takeoff' to go with one of its big billboards in Paris.
The stunt involved setting up a place for people to have dinner in front of the billboard at the Place de la Bastille and having two actors ask for their bill. When it was time to pay, the actors were launched from their seats and perfectly positioned to become living parts of the billboard. With some props, the woman was made to seem like she was parasailing and the guy was floating below on an inflatable pool toy. If there was ever a way to get people to stop and look at your billboard, this is it.
The stunt involved setting up a place for people to have dinner in front of the billboard at the Place de la Bastille and having two actors ask for their bill. When it was time to pay, the actors were launched from their seats and perfectly positioned to become living parts of the billboard. With some props, the woman was made to seem like she was parasailing and the guy was floating below on an inflatable pool toy. If there was ever a way to get people to stop and look at your billboard, this is it.
Trend Themes
1. Interactive Billboards - The use of interactive billboards can captivate people's attention and offer them unique experiences, creating memorable advertising opportunities.
2. Experiential Marketing - Companies that create innovative, immersive experiences for their target audience can increase brand awareness and customer loyalty.
3. Guerrilla Marketing - Unconventional marketing tactics, such as staging stunts in public spaces, can generate buzz and create a lasting impression on consumers.
Industry Implications
1. Advertising - There is an opportunity for advertising agencies to create more engaging campaigns that leverage technology and experiential marketing to make their ads stand out in a crowded market.
2. Tourism - Travel companies can use immersive, interactive experiences to showcase the unique aspects of their destinations and attract potential customers, such as Transavia did with 'The Takeoff'.
3. Event Planning - Event planners can use guerrilla marketing tactics to create memorable experiences for attendees, build hype around an event, and increase social media engagement.
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