Parrot's Peter George Discusses App-Controlled Products Coming Soon
Alyson Wyers — June 13, 2014 — TH Video
References: techcrunch & youtu.be
A trend the robotics industry is seeing more and more of is app-controlled products. Trend Hunter sat down with Parrot's VP Sales and Marketing Peter George to talk about the recently unveiled Jumping Sumo and Rolling Spider.
The first of the app-controlled products has a kicking leg in the back, which allows it to jump up to 80 cm off the ground onto surfaces like tables and chairs. It also has a camera installed in the front. The second mobile device-controlled minidrone has a button you can push that will make it fly up to 2 ft in the air, and then will hover awaiting your next command.
As George explains, Parrot Minidrones have found two main ways to appeal to their desired audience: simple drones introduce a younger demographic to technology through fun and toys, while a mid-tier prosumer level of drones give average people the power to do amazing things. Their Pilot Academy online community also allows people to connect and see how each other utilizes the technology.
The first of the app-controlled products has a kicking leg in the back, which allows it to jump up to 80 cm off the ground onto surfaces like tables and chairs. It also has a camera installed in the front. The second mobile device-controlled minidrone has a button you can push that will make it fly up to 2 ft in the air, and then will hover awaiting your next command.
As George explains, Parrot Minidrones have found two main ways to appeal to their desired audience: simple drones introduce a younger demographic to technology through fun and toys, while a mid-tier prosumer level of drones give average people the power to do amazing things. Their Pilot Academy online community also allows people to connect and see how each other utilizes the technology.
Trend Themes
1. App-controlled Products - Disruptive innovation opportunity: Develop new app-controlled products in various industries to enhance user experience and create new business models.
2. Mobile Device-controlled Drones - Disruptive innovation opportunity: Explore the use of mobile device-controlled drones in industries such as photography, surveillance, and delivery services to revolutionize traditional practices.
3. Online Communities for Technology Utilization - Disruptive innovation opportunity: Create online communities for technology utilization to foster collaboration, knowledge sharing, and new applications of products and services across industries.
Industry Implications
1. Robotics - Disruptive innovation opportunity: Develop app-controlled robots for various applications including household chores, healthcare, and security.
2. Toy and Entertainment - Disruptive innovation opportunity: Integrate app-controlled functionalities in toys and entertainment products to provide interactive and immersive experiences for children and adults alike.
3. Aerospace and Delivery Services - Disruptive innovation opportunity: Utilize mobile device-controlled drones for efficient and cost-effective delivery services in industries such as e-commerce, logistics, and emergency response.
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