Gregg's Billboard Ad Has an Artist Prepare Food Paintings Live
Laura McQuarrie — August 28, 2014 — Marketing
References: greggs & prexamples
There are a lot of billboards with large pictures of food on them that will make you hungry, but while creating this billboard ad for Greggs, artist Hammo probably worked up quite an appetite himself.
The #FreshBillboard started out as a big blank space, which was painted live on Old Street in London. As well as being just purely awesome to watch Hammo at work, the #FreshBillboard was tied to a social campaign that challenged people passing by to guess what Greggs sandwich would be painted next. The live painting of the billboard went on for the entire week and those who participated in guessing the next sandwich to be painted got the chance to win a free lunch from Greggs.
st Hammo to spraypain
in London
The #FreshBillboard started out as a big blank space, which was painted live on Old Street in London. As well as being just purely awesome to watch Hammo at work, the #FreshBillboard was tied to a social campaign that challenged people passing by to guess what Greggs sandwich would be painted next. The live painting of the billboard went on for the entire week and those who participated in guessing the next sandwich to be painted got the chance to win a free lunch from Greggs.
st Hammo to spraypain
in London
Trend Themes
1. Live Art Billboards - Creating billboard ads through live painting presents an engaging and interactive experience for viewers.
2. Social Campaign Integration - Integrating social campaigns with physical advertisements encourages audience participation and boosts brand engagement.
3. Interactive Contest Marketing - Using interactive contests tied to advertisements creates memorable experiences and incentives for consumers to interact with the brand.
Industry Implications
1. Outdoor Advertising - The outdoor advertising industry can leverage live art billboards to capture attention and stand out in a crowded advertising landscape.
2. Food and Beverage - The food and beverage industry can explore integrating social campaigns into their advertising strategies to create buzz and generate customer engagement.
3. Marketing and Advertising - Marketing and advertising agencies can leverage interactive contest marketing to create unique and memorable brand experiences for their clients.
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