Sol De Janeiro Draws Inspiration from the Brazilian Way
References: sephora & soldejaneiro
The Brazilian Crush Cheirosa ’68 Beija Flor™ Hair and Body Fragrance Mist is offered by Sol de Janeiro—a brand that seeks to "capture the beauty of Brazil in a jar with [its] award-winning skin and body care products." This particular offering, which is available to consumers through Sephora, features a vegan and cruelty-free formula, as well as an alluring floral scent that can be layered alongside other products.
In relation to its hair and body fragrance mist, Sol de Janeiro shares that "in Brazil, one essential beauty secret is to be "cheirosa" (sheh-ro-zah), which means to always smell delicious." The aroma that this particular formula exudes carries key notes of Brazilian Jasmine, Pink Dragonfruit, and Sheer Vanilla to evoke a "sun-dappled oasis brimming with vibrant flora and dancing with ocean air."
Image Credit: Sephora
In relation to its hair and body fragrance mist, Sol de Janeiro shares that "in Brazil, one essential beauty secret is to be "cheirosa" (sheh-ro-zah), which means to always smell delicious." The aroma that this particular formula exudes carries key notes of Brazilian Jasmine, Pink Dragonfruit, and Sheer Vanilla to evoke a "sun-dappled oasis brimming with vibrant flora and dancing with ocean air."
Image Credit: Sephora
Trend Themes
1. Floral Fragrances - The rise of floral fragrances, especially those with unique and exotic ingredients, presents an opportunity for beauty and fragrance companies to create new scents that evoke specific experiences or locations.
2. Multi-use Products - The popularity of Sol De Janeiro's hair and body fragrance mist highlights the demand for multi-use personal care products, creating opportunities for companies to create innovative new products that save time and offer convenience.
3. Ethical and Vegan Beauty - As more consumers look for ethical, cruelty-free and vegan beauty products, companies that invest in these principles have the opportunity to brand themselves as responsible and compassionate brands, appealing to a growing market of conscious consumers.
Industry Implications
1. Beauty and Personal Care - There is an opportunity for beauty and personal care companies to invest in unique and exotic ingredients and to expand their offerings to include multi-use products that appeals to consumers' desire for convenience and luxury.
2. Fragrance - Fragrance companies have the opportunity to create unique and exotic fragrances, especially those that evoke specific locations or experiences, appealing to consumers' desire for adventure and escape.
3. Vegan and Cruelty-free Products - There is an opportunity for companies that invest in ethical and vegan beauty products to brand themselves as responsible and compassionate, appealing to a growing market of conscious consumers who prioritize social and environmental responsibility.
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