Lululemon Launches the 'Performance Hijab' and the 'OTM Scarf Hijab'
Niko Pajkovic — June 15, 2022 — Lifestyle
References: shop.lululemon & retaildive
Athletic apparel giant Lululemon has introduced two new performance-focused hijabs. The decision to begin offering these over-the-head designs is representative of the company's commitment to inclusivity, an area which the company has established itself as a leader, especially within the athletics space.
First up is the new 'Performance Hijab,' which features an extra-lightweight and breathable design that does not require pins or additional accessories. The second item is the 'OTM Scarf Hijab,' which, alternatively, is made from a soft performance material and features extra length and a one-size-fits-all design. The latter of the two intends to be more customizable, enabling users to “transform it into whatever shape suits you best."
Finally, the company has also announced that it will be releasing a third hijab product called the 'OTM Pull On Hijab,' though it has yet to provide a firm release date for the item.
Image Credit: Lululemon
First up is the new 'Performance Hijab,' which features an extra-lightweight and breathable design that does not require pins or additional accessories. The second item is the 'OTM Scarf Hijab,' which, alternatively, is made from a soft performance material and features extra length and a one-size-fits-all design. The latter of the two intends to be more customizable, enabling users to “transform it into whatever shape suits you best."
Finally, the company has also announced that it will be releasing a third hijab product called the 'OTM Pull On Hijab,' though it has yet to provide a firm release date for the item.
Image Credit: Lululemon
Trend Themes
1. Inclusive Athletic Apparel - Lululemon's Performance Hijab and OTM Scarf Hijab prioritize inclusivity and present an opportunity for other athletic apparel companies to create products for a diverse market.
2. Customizable Performance Wear - The OTM Scarf Hijab's one-size-fits-all design allows users to shape it as desired, opening up possibilities for other companies to create customizable performance wear.
3. Lightweight and Breathable Designs - Lululemon's Performance Hijab features an extra-lightweight and breathable design, providing an opportunity for materials innovation in other industries such as medical apparel and outdoor adventure gear.
Industry Implications
1. Athletic Apparel - The introduction of Lululemon's Performance Hijab and OTM Scarf Hijab highlight inclusivity in the athletic apparel industry and challenge other companies to cater to a diverse market.
2. Fashion and Accessories - The customizable and performance-focused design of Lululemon's OTM Scarf Hijab presents an opportunity for fashion and accessories companies to develop similar products for a wider range of consumers.
3. Medical Apparel and Outdoor Adventure Gear - The lightweight and breathable design of Lululemon's Performance Hijab offers innovative ideas for industries such as medical apparel and outdoor adventure gear, where comfort is a high priority.
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