The Opening Ceremony Valentine's Collection Includes Robes, Tees and More
Riley von Niessen — February 7, 2017 — Fashion
References: openingceremony & hypebae
Those looking for a way to celebrate February's romantic holiday, by either surprising a loved one in an intimate fashion, or giving them a memorable gift, are sure to appreciate the new Opening Ceremony Valentine's Day collection.
Included is a black pizza-branded robe, a burger-branded robe, and a more traditionally decorated satin robe that features a hand holding a red rose on the chest. Also included in the Opening Ceremony Valentine's collection is a lilac-hued slip dress, leopard print intimates, t-shirts, earrings and an adorable bear plush toy.
Like the robes, the tees feature small graphics on one side of the chest, such as a candy heart that states "REAL LOVE" inside of it, a phone with "I LOVE YOU" coming from it, and an image of cupid which is shown alongside the words "Call me."
Included is a black pizza-branded robe, a burger-branded robe, and a more traditionally decorated satin robe that features a hand holding a red rose on the chest. Also included in the Opening Ceremony Valentine's collection is a lilac-hued slip dress, leopard print intimates, t-shirts, earrings and an adorable bear plush toy.
Like the robes, the tees feature small graphics on one side of the chest, such as a candy heart that states "REAL LOVE" inside of it, a phone with "I LOVE YOU" coming from it, and an image of cupid which is shown alongside the words "Call me."
Trend Themes
1. Food-branded Intimates - The growing popularity of food-branded intimates creates opportunities for food and fashion brands to collaborate on unique products that appeal to consumers' playful and humorous sides.
2. Holiday-inspired Collections - Designers releasing holiday-inspired collections outside of traditional fashion holidays opens the door for disruptive innovation and for brands to create unique marketing campaigns that capture consumer attention.
3. Graphic Tees with Messaging - The rise of graphic tees with messaging, such as unique illustrations and slogans, presents opportunities for apparel companies to leverage consumer trends around self-expression and individuality in their product offerings.
Industry Implications
1. Fashion Industry - Fashion brands have the opportunity to collaborate with food companies to create playful and unique products that appeal to consumers' sense of humor.
2. Food Industry - Food companies can explore collab opportunities with fashion brands to leverage humor and playfulness in their marketing strategies, ultimately expanding their consumer reach.
3. Retail Industry - The retail industry can take advantage of innovative holiday-inspired collections and playful graphic tees by showcasing these products through creative marketing campaigns centered around consumer trends, thus increasing brand awareness and sales.
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