The Offhours Homecoat is Designed Like a Wearable Comforter
Michael Hemsworth — February 20, 2019 — Fashion
References: offhours.co & coolmaterial
The Offhours Homecoat is a fashion product for homebodies who are looking to increase their lounging capabilities and comfort to make every moment spent at home as cozy as possible.
The robe features something of a hybrid design that blends the aesthetic of a traditional housecoat with the thick plushness of a comforter. This acts as an ultra-comfortable coat to wear indoors instead of wearing a traditional robe and adding a blanket overtop to increase the warmth.
The Offhours Homecoat has a quilted design and has a very laid-back aesthetic that can be thrown on at any moment to enhance time spent lounging. As comfort fashion continues to become a focus for self-proclaimed homebody consumers, we'll likely continue to see these types of products be introduced.
The robe features something of a hybrid design that blends the aesthetic of a traditional housecoat with the thick plushness of a comforter. This acts as an ultra-comfortable coat to wear indoors instead of wearing a traditional robe and adding a blanket overtop to increase the warmth.
The Offhours Homecoat has a quilted design and has a very laid-back aesthetic that can be thrown on at any moment to enhance time spent lounging. As comfort fashion continues to become a focus for self-proclaimed homebody consumers, we'll likely continue to see these types of products be introduced.
Trend Themes
1. Comfort Fashion - Designing clothing for maximum lounging comfort in the home presents opportunities for functional innovation.
2. Hybrid Designs - Innovating new design concepts that combine the best features of two or more products offers potential for disruptive innovation.
3. At-home Lounging - As more people spend time working and relaxing at home, brands can create new products that cater to this lifestyle.
Industry Implications
1. Fashion Industry - The fashion industry can create clothing that makes home life more cozy and comfortable.
2. Homegoods Industry - Designing comfortable, hybrid products for the home environment presents opportunities for innovation in the homegoods industry.
3. Textile Industry - Innovating new fabrics and materials that enhance comfort and functionality can lead to disruptive innovation in the textile industry.
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