Consumers combine their work ethic with their true personalities
Implications - As the lines between work and personal life become blurred in this busy society, so too does the line between personality and work ethic. As a result, those who enjoy organization and planning are using their accessories as a way to express individuality. This shows that the idea of being organized is now something to show pride in.
Trend Themes
1. Expression of Individuality - Increasing trend of using accessories and DIY creations to express one's personality and individuality leads to disruptive innovation opportunities in customized organizational products and tools.
2. Soft and Cushioned Storage Systems - Trend of using plushy and upholstered storage systems that function as shelves, cork boards and coat racks present disruptive innovation opportunities in manufacturing storage products that offer comfort and multiple utilitarian purposes.
3. Task-specific Organizational Tools - Increasing trend of using task-specific organizational tools like stamps and clips that increase productivity leads to disruptive innovation opportunities in creating user-friendly and minimalistic organizational systems.
Industry Implications
1. Organizational Products and Tools - Industries involved in designing and manufacturing customized organizational products and tools for personal and professional use can leverage the trend of expression of individuality to create unique and personalized products for the consumers.
2. Home and Office Storage Solutions - The trend of soft and cushioned storage systems presents disruptive innovation opportunities for the home and office storage solutions to make products that are comfortable and multi-functional.
3. Office and Stationery Supplies - The increasing trend of using task-specific organizational tools present disruptive innovation opportunities for the office and stationery industry to create products that are simple, user-friendly and productive.
6 Featured, 56 Examples:
1,100,395 Total Clicks
Date Range:
May 13 — May 14
Trending:
Warm
Consumer Insight Topics:
